Hilton has just announced their 14th hotel brand, called Tapestry Collection by Hilton. The brand is described as “a gathering of original upscale hotels catering to guests seeking reliability and value in their independent hotel choices.” Interestingly Tapestry Collection is Hilton’s second independent brand — Curio Collection is Hilton’s other independent brand.
Tapestry Collection is supposed to be upscale, but slightly lower end than Curio Collection, which Hilton launched in 2014. It’s similar to how Starwood has Luxury Collection, which is a collection of independent hotels, and then introduced Tribute Portfolio, which is supposed to be slightly lower end.
Per the press release, the first Tapestry Collection property will open in the third quarter of 2017, and seven hotels have signed letters of intent: