All Nippon Airways has an article that’s a paid advertisement on CNBC entitled “The 3-3-3 Challenge: How a frequent flyer networks from Asia to the U.S.” In general ANA’s approach to this “article” is smart, as a paid advertisement is much more interesting to read if it’s about an engaging topic rather than just about the airline. So they’re writing about networking planes, though I’m curious if you guys think the premise of it is taken a bit too far:
“In-flight networking is a growing trend among the business set. How does traveling make it different from networking on terra firma? All Nippon Airways (ANA) invited Karl Chong – angel investor, co-founder of Groupon (Singapore) and a seasoned networker – to discern the differences.”
Let me start by saying that I’m generally pretty introverted, and am someone who will almost never initiate a conversation on a plane or in a lounge. It’s not necessarily that I’m opposed to having a conversation with someone, as I’ve had plenty of fascinating conversations with seatmates.