Yesterday many people were able to book a United mistake fare, whereby for ~$50 you could book business or first class from the UK to just about anywhere in the world. You could fly United, Lufthansa, Swiss, or several other partners. I didn’t bother posting about it at the time because I figured it was a given that this fare wouldn’t be honored (and I was also away from my computer when it was first announced).
The fare could be booked by going to the Danish version of united.com. United had filed the fares correctly, and it seemed to come down to a currency conversion error with their third party software provider.
United has said that they won’t be honoring these tickets, and has issued the following statement to USA Today: