Frontier Airlines is a whole different kind of animal. Or so claimed their marketing campaign way back in 2003. That was back when they were sort of a quirky regional airline that managed to attract a loyal following among the anti-corporate crowd common to the mountain west. They went to head-to-head with United in Denver for years, becoming equally famous for the lovable animals on the tails of their planes and the chocolate chip cookies baked in their onboard ovens.
Nowadays, Frontier is still an animal. But instead of that cuddly koala, they are now more like a raccoon or opossum that skitters around the edges of civilization, tipping over trash cans in search of a meal made of someone else’s leftovers. Frontier’s current strategy is to dart in and out of juicy markets that were once dominated by the legacies. If a route works after a few months, they keep it. If not, they pack up shop and head elsewhere. For sure, they offer some incredible fares, but then try to sell you everything and the kitchen sink along the way.