When airline mergers happen, it’s almost inevitable that changes will also happen with their partnerships. Many airlines have exclusivity agreements with some of their partners, so that’s a detail that has to be hashed out when two airlines join forces.
Typically this comes in the form of the company taking over keeping their agreement, and the company being taken over discontinuing their agreement. However, that’s not always the case. For example, when American took over US Airways, they maintained relationships with both Barclaycard and Citi.
With Alaska’s takeover of Virgin America having closed late last year, and with Alaska recently sharing their vision for the combined airline, it’s clear that not much of the Virgin America brand will survive. I think a lot of us assumed this would be the fate of their co-branded credit card as well, and it looks like that happened sooner rather than later.