Helsinki Airport is one of my favorite airports in Europe. While the airport isn’t as big as Heathrow or Charles de Gaulle, it’s brilliantly designed, and is a pleasure to connect in. It has the lowest minimum connection time of any hub in Europe, with connections of as little as 20 minutes allowed. The airport also has some really cool and unique features, like the sauna in the Finnair Premium Lounge.
The airport was recently awarded the title of best airport in the world by Travellink, and they’re looking to prove that they deserved it.
In order to do so, Chinese actor and influencer Ryan Zhu will live in Helsinki Airport for 30 days starting on October 10, 2017. There will be daily updates on social media about his time there, and you can follow along at lifeinhel.tv. Here’s the trailer for the concept:
Here’s part of the press release, which explains a bit more about how this will all work:
Why would someone move to an airport?
Helsinki Airport wants to prove that they are the best airport in the world and the fastest connection between Asia and Europe. “Helsinki Airport is the leading and best-connected long-haul airport in the whole of Northern Europe. We are also the forerunner in serving Chinese customers”, says Katja Siberg, Finavia’s Senior Vice President of Marketing and Communications.
Helsinki Airport has a comprehensive track record in continuous development of customer experience. For example, last July 200 volunteer test passengers audited the new South Pier before it was opened for business. “The entire airport personnel is waiting for Ryan Zhu’s arrival. We want to give him an unforgettable experience! The campaign’s feedback will be extremely valuable in making our services even better. We want our influencer to really feel at home at Helsinki Airport.”, Siberg continues.
Finland as a destination has gained a lot of international fame in the recent years. For example, being third this year in the “Best of the World”-list by National Geographic, as well as Lonely Planet’s “Best in Travel 2017”.
They describe this as a mix of reality TV, game shows, and social media, so I guess we’ll have to tune in starting October 10 to see how it goes. Them choosing a Chinese influencer also makes a lot of sense, given that Helsinki is very much a hub for flights to Asia. For example, Finnair only has one year-round flight to the US, while they have over a dozen flights to Asia.
What a creative concept on the airport’s part, and I can’t wait to see what they do.
(Tip of the hat to @hirvikoskis)