United’s Latest “Safety Is Global” Video

For the past several years, United’s safety videos have had a “safety is global” theme. The idea is that United employees are demonstrating safety features with the backdrop of destinations around the world.

Typically when airlines have themed safety videos, they’re only around for one cycle, and then they change the concept. This is something we’ve seen Air New Zealand do time and again.

Well, today United released their third rendition of the “Safety Is Global” video, and Oscar Munoz even makes an appearance:

United’s previous safety video was from mid-2015:

And their first ever “Safety Is Global” video was released in mid-2014:

I actually quite like these. They’re fun to watch and not obnoxious or over the top. For example, as much as Virgin America’s safety video is memorable, it gets old very fast. The fact that it has been around for nearly four years makes me sad for Virgin America flight attendants:

United’s safety video is enjoyable to watch without being over the top, and that’s a good thing. I’m a bit surprised they don’t brand it a bit more, though, and actually highlight which destinations United flies to, etc. I’m sure lots of people watch the video and wonder where some of the destinations are, so you’d think they’d at least list them.

What do you make of United’s newest safety video?

(Tip of the hat to @PointsFitness)

Comments

  1. I like this one, better than the last. However, I can’t wait for the upcoming olympic safety video – those are always well produced.
    But nothing beats ANZ safety videos!

  2. Safety videos these days seem to be more about entertainment and creating buzz about the brand and less to do about safety; they cover what they need to for safety but this is now a medium where airlines try to generate buzz and actually get people to pay attention to them.

    United’s is good, nothing terribly earth shattering. Just part of the brand story they are trying to create.

  3. United travel bank can only be used on united metal.

    Stupid ducks don’t even make it search all the space where only united metal flies.

  4. I like these new safety videos from United. Now if only American would ditch the “buckle those belts” Going For Great, obnoxious video that they incorporated last year in place of the old simple yet effective “We’re Glad You’re Here” pre-merger video.

    P.S. I recognize some of the “United employees” from the old AA video. (I know, I fly too much as to be able to recognize those details)

  5. I like these new safety videos from United. Now if only American would ditch the “buckle those belts”, Going For Great, obnoxious video that they incorporated last year in place of the old simple, yet effective “We’re Glad You’re Here” pre-merger video.

    P.S. I recognize some of the “United employees” from the old AA video. (I know, I fly too much as to be able to recognize those details)

  6. @WilliamC: New videos are released fairly regularly, almost annually. The chances of Munoz making it through at least another year at United are fairly good. And if he leaves before that, it’s hardly the worst thing in the world to have him in the video for a few more months until a new video is filmed anyway.

    Not like most fliers would even recognize who he is. It’s not like most passengers care about who the CEO of the airline they’re flying is. The only people who know and care are frequent fliers who follow aviation news and investors/businessmen who are involved with United on the corporate side of things.

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