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Through October 3, 2017, World of Hyatt is offering a bonus on purchased points. You’ll want to log into your World of Hyatt account here to see what bonus you’re eligible for — best I can tell, those with Hyatt’s credit card are eligible for a 40% bonus on purchased points, while those without are eligible for a 35% bonus.
My account was targeted for the 40% bonus, which kicks in as long as you purchase at least 10,000 points in one transaction. That means if I max out the promotion and purchase 55,000 points I’d receive a total of 77,000 World of Hyatt points. That would cost $1,320, which is a rate of ~1.71 cents per World of Hyatt point.
If you were targeted for the 35% bonus, you’re looking at ~1.78 cents per World of Hyatt point.
How does this stack up to Hyatt’s past promotions on the purchase of points?
- In July 2017, Hyatt offered up to a 40% bonus on the purchase of points
- In May 2017, Hyatt offered up to a 30% bonus on the purchase of points
- In October 2016, Hyatt offered up to a 40% bonus on the purchase of points
- In August 2016, Hyatt offered up to a 30% bonus on the purchase of points
- In July 2016, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted
- In March 2016, Hyatt offered up to a 30% bonus on the purchase of points
As you can see, the 40% bonus is as good as bonuses on purchased Hyatt points typically get.
I value World of Hyatt points at ~1.5 cents each, though they can definitely be redeemed for a lot more than that. I just think that’s a “fair” number.
At the rate of ~1.71 cents per point, you can purchase enough points for a free night at a Category 7 property for~$515, or a Category 6 property for ~$430 , while paid rates at those hotels are often $1,000+ per night.
For example, the Park Hyatt Maldives is a Category 6 property (normally retailing for 25,000 points per night), and rates are often $1,200+ per night:
There’s even a lot of value on the other end of the spectrum. For example, the Hyatt Regency Kathmandu is a Category 1 property (normally retailing for 5,000 points per night), and paid rates are often $180+ per night including the 25% tax and service charge, which you don’t have to pay on an award booking. Meanwhile if buying points you’d pay just ~$80 per night.
You can potentially get even more value out of your points by using Hyatt Points + Cash redemptions.
Hyatt points purchases are processed by points.com, so wouldn’t count as hotel spend for the purposes of your credit card. That means if you buy points you’ll want to use a card that maximizes your return on everyday, non-bonused spend, like the Chase Freedom Unlimited®, Starwood Preferred Guest® Credit Card from American Express, Citi® Double Cash Card, etc.
As is always the case in this hobby, you should crunch the numbers and see if this promotion works for you. There are certainly cases where buying Hyatt points with a 35-40% bonus could make sense, and this is as good as bonuses on purchased Hyatt points get.
What kind of a bonus on purchased Hyatt points were you targeted for?