Hilton Is Selling Points For Up To 50% Off

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Through October 5, 2017, Hilton Honors is offering up to a 50% discount on purchased points. This bonus kicks in as long as you purchase at least 5,000 points in one transaction. At least that’s the promotion I see on all the accounts I manage, though it’s possible that different accounts are eligible for different offers.

The cost to purchase points with Hilton is ordinarily one cent per point (including tax), so with the 50% discount you’re able to pick up Honors points for 0.5 cents each. You can purchase a maximum of 80,000 Hoonors points per account per calendar year, meaning you can max out the promotion by buying a total of 80,000 points (including the bonus) for $400.

However, keep in mind that nowadays Hilton lets you combine points across accounts at no cost, so in reality you could buy substantially more points by simply buying them across accounts and then consolidating them. On a cent per point basis, this is as cheap as purchased Hilton points get. Sometimes Hilton will offer a 100% bonus rather than 50% discount, which gets you the same cost per point, though has the benefit of allowing you to buy double as many points.

Do keep in mind that earlier this year Hilton radically changed their Honors program. They eliminated their traditional award chart, and rather moved to more variable pricing. However, the good news is that there’s still value to be had in the program, as the top properties still won’t cost you more than 95,000 points per night.

Both before and after the changes I value Hilton Honors points at ~0.4 cents each, though there are certainly instances where you can get a lot more value out of Hilton points than that.

For example, the Conrad Maldives is $1,000+ per night in peak season (when factoring in taxes and fees), while a redemption costs 95,000 points per night. At a rate of 0.5 cents per point, that’s like paying $475 for a night there.

To take it a step further, if you have elite status and stay five nights on points then the fifth night is free, lowering the average nightly cost to 76,000 points. Furthermore, the above cash rates don’t include the 10% service charge and 12% tax, which don’t apply if you’re redeeming points.

Conrad

To do a direct comparison, if you booked the cheapest advance purchase rate for five nights, here’s the cost:

Hilton_Discount

Or you could pay a total of 380,000 points, which at a valuation of half a cent each, would cost you $1,900 for the five night stay, or $380 per night.

Underwater-Restaurant
Conrad Maldives underwater restaurant

On top of that Hilton has adjusted their Points & Money awards, where you can now redeem part points and part cash towards any redemption. There are many instances where you can get way over 0.5 cents of value per point through that system.

Hilton points purchases are processed by points.com, meaning they don’t count as a hotel purchase for the purposes of credit card spend. Therefore you’ll want to purchase these points with a credit card that maximizes your return on everyday spend, like the Chase Freedom Unlimited®Starwood Preferred Guest® Business Credit Card from American Express, or Citi® Double Cash Card.

If you want to earn Hilton Honors points without outright buying them, keep in mind that at the moment there are increased sign-up bonuses on two of Hilton’s fantastic co-branded credit cards:

Conrad-Koh-Samui
View from the Conrad Koh Samui

Bottom line 

In general I’m not for speculatively buying points when they’re being sold at around the same cost as I value them. However, there are plenty of ways to get outsized value with Hilton points, especially for redemptions at their higher end properties. I know a lot of people who buy Hilton points at this rate, so I recommend crunching the numbers and deciding for yourself whether or not this is worth it.

With a specific use in mind, buying Hilton points for 50% off could represent a very good deal.

(Tip of the hat to YHBU)

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Comments

  1. This can also be a great deal for low end properties. I usually stay at the Garden Inn at Ataturk Airport when I transit in Istanbul, this property only costs 5K points, however prices are usually around 60$. 5K points only costs 25$ atm which is a great value in my opinion.

  2. I never understand why all your bloggers undervalue Hilton points. Hilton program is the best in my opinion.
    1) The option for redemption is plenty. Just value it as 0.5 cents,you have decent chance to redeem for a little better than 0.5 cent/point; comparing to SPG which you all seem to love, only a very few cases you can redeem for very handsome return ( more than 3 cents/point) but most are bad redemption ( less than 2 cents/point)
    2) points are easy to get, such as this purchase promotion.
    3) The gold status is easy to get and very useful. free breakfast and lounge access and they honor this perk for 2 rooms at least.

    Not to mention Hilton is everywhere in the world unlike Hyatt is pretty much absent in Europe.

  3. Hi guys. Can somebody explain this to me. Every time I look up hilton prices in points they are much higher than in $. For example when price is $200 a night, in points its 50,000 (which is $500). Why is that?

  4. @Christian: “Hi guys. Can somebody explain this to me. Every time I look up hilton prices in points they are much higher than in $. For example when price is $200 a night, in points its 50,000 (which is $500). Why is that?”

    Because, for the most part, Hilton has chosen to fix the redemption value of a point lower than they’re willing to actually sell the points.

    There are certainly exceptions to this (which are noted both in the post and in one of the comments), but by and large, Hilton redemptions are somewhere around 0.4 cents per point in the bulk of instances.

  5. anyone else getting the error message when they try to buy points? I keep getting a notice that they can’t process my request right now.

  6. @Lu – simple, Hilton has a lot of budget properties, a some in the middle, and very few aspirational ones that most frequent travelers would love to go to on vacation. Plus, the most limited set of defined benefits at the top tier.

    BTW it isn’t very hard to consistently get above 2.5 CPP with Starpoints.

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