Need E-Commerce Help? Airberlin’s 60+ Person Team Is Looking For Work!

I’m not meaning to provide 24/7 airberlin coverage, but I’ve really just never seen anything like this, so…

The situation at airberlin has gotten so bad that the 60+ person e-commerce team at the airline has set up a (clearly not company sanctioned) website in which they’re looking for jobs. As written by airberlin’s VP of e-commerce and online sales:

Leading airberlin e-commerce is not a job, it is a passion.

Working for airberlin e-commerce is special for all of us. We love what we do, we have fun working and we have developed an incredible strong team spirit. The past years have been an awesome time, I love my team, I am proud of our achievements and the development of every single one of us.

airberlin’s e-commerce – my team – is hungry. Hungry to increase revenue, hungry for innovations, thinking out of the box and challenging the status quo. We try out new things, even the crazy stuff. Every single day.

We do not believe – we know our data or test our ideas. We walk the extra mile to increase our KPIs. We innovate to lead. We live flat hierarchies and love high speed.

Our KPIs witness our success: We increased nonbrand revenue by almost 100% in the first year, adding another 25% in the second year.

The past weeks have been a rough time for all of us. But we never give up, our inner spirit dictates: the show must go on!

airberlin has filed for insolvency.
Now we need a new challenge – do you need to boost your e-commerce?

I think it’s fantastic that the VP is looking out for everyone here and trying to find a place for them. I’m not sure how many companies are looking for a 60+ person e-commerce team overnight, but at least he has the resumes of everyone broken down by department, so hopefully this will help in getting them new jobs.

At the same time, I imagine airberlin isn’t all too thrilled about this.

I think when we first heard about airberlin’s insolvency, many of us assumed this was just a restructuring and that eventually things would be back to how they were.

It’s getting clearer by the minute that this isn’t the case. It’s looking more and more like airberlin will just be sold off into parts, and that the airline won’t be a thing in a few months time.

What a mess. In the meantime, if you’re looking for e-commerce people…

(Tip of the hat to YHBU)

Comments

  1. i think its quite humble for this vp to look after his staff. despite the whole situation with AB (which we all know is not going to end well for the airline..)

  2. I’m sorry, but “I am proud of our achievements ” The company lost how much money in the past years? I know they were “only” worked on e-commerce. When I look at a business, I look at it as a whole. Is it saying, I’m proud of my achievements during my marriage that ended in a divorce?

  3. This administration process was always all about breaking up the assets—a quick read of the industry press showed as much. The only real interesting part of this story is if/how Ryanair and EasyJet can capture marketshare out of this. And seeing how successful Lufthansa is in stopping them

  4. Hey Lucky where do you think AB went wrong? What would you have done differently? Obviously they were confused as to their brand- LCC vs full-service. Which direction would you have taken it?

  5. Lucky…I actually have an AA award ticket that has a segment with Air Berlin and I think I am going to need to change my ticket…normally with AA it is no problem to change the dates as you know. …but in this case will I be able to?

  6. What was Airberlin’s value proposition that is unique or different from Ryan Air or Easyjet? It’s too late now but I think it’s something a lot of airlines needs to review again.

  7. Doug DEFINITELY needs the help. aa.com has sucked since the merger. Occasionally, it gets better…only to regress.

  8. Hahahahahaha…. very funny comments…

    @Endre
    Unless you have departments, vp, managers in your marriage, your line of thinking is funny as hell…

    @Ben
    Funny you expect a travel and mileage blogger to be aviation bussines analyst. Sure he got tons of experience as passenger. He knew the best seat, the best airline on certain routes, etc. That as passenger. And now you’re asking about bussines…..

    @Brian
    Insolvency and/or bankruptcy does not always ends up immediately in liquidation. Depending on situation (and a lot of other things) it may also goes in going concern. The purpose of such action is to maximize the ability to pay creditors.

  9. @bill
    Airport slots? Route permits?

    Try to look it from the view of airlines, not passenger. Even tough you’re a frequent flyer, doesn’t mean you have a glimpse of the bussines.

  10. @Endre – Thanks for your mean-spirited comment, it was all a bit upbeat there for a moment. An airline is a large company and if it goes insolvent, it is probably not solely or even largely the fault of the e-commerce team. Maybe they had the best website in the world? And even if they didn’t, what is wrong with a VP telling his team they did good work when the airline’s management has let them down? I hope I never work for you.

  11. Agree with James and Nick. Poor comparison, and unrealistic assessment.

    In Endre’s business do the other teams slack off, and just say it’s all dependant on sales? Sounds an odd way to do things. But just because you do well in another area doesn’t mean that the business model, or the sales side or whatever else can cause a failure elsewhere.

  12. Just can’t agree with you here Lucky, since a quick look at the balance sheets & the known problems with aircraft lease (TUI) and old crew & pilot contracts showed that nobody would take over Air Berlin as a whole. They had never (apart of one year – which was not an operating profit) a profit – a debt of 1,3 Billions and no “real assets” in compansation to it.

    For the e-commerce team, they simply know that apart of crew & pilots and maybe some of the tec guys that they will be laid off soon (at the point AB stops operating as an airline and they can legally do it)

    @W: We don’t know if the loan from kfw is limited until 15/11/2017; but there was a mention that the money is epect to last until end of november. Three months is the duration of the insolvency employment payments.

  13. @Bill – A pretty major difference to Easyjet/Ryanair was that they are fully integrated into the OneWorld network.

  14. This case shows off a crucial difference between German and American bankruptcies. An American bankruptcy is generally designed to protect the company and allow it to shed costs so that it can stay in business as a future viable entity. German bankruptcy however always seems to result in the death of the bankrupt company as the goal is to offer maximum protection to the creditors as opposed to preserving the company. Knowing this it was clear from day 1 that Air Berlin was going to be chopped up and die.

    Which explains why the entire commerce team is now looking for work.

  15. @121Pilot
    Roscoe Pound said, “law is a tool of social engineering.” That being said, law, wherever it is (anglo saxon or europa continental) whatever system is (bankruptcy, financial, corporate, etc.) is just a means to reach a purpose.

    In your american highlighted case it was presumable that the purpose is to protect the company. While in this case, it might’ve been to eliminate competitor or even salvage AB’s intangible assets (airslots, routes, captive market, etc.)

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