This morning British Airways sent me the press release for their new safety video. When I first saw the headline I thought to myself “oh boy, this is going to be boring.” I find that for the most part British Airways takes themselves far too seriously (unlike Virgin Atlantic), so I thought there was no way they’d have a safety video that’s actually humorous.
Well, I was wrong, and I sort of love British Airways’ new safety video. Not only does the safety video have a bunch of celebrities, but it’s also intended to raise money for British Airways’ “Flying Start” charity. Here’s how the video is described:
A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
And here’s the video:
Humor is obviously very subjective. Personally this is right up my alley, and I got a good chuckle out of several parts of this.
I’m especially amused to see Gordon Ramsay in there. This is totally random, but I’ve (unintentionally) seen him in person four times, and two of those times were when flying British Airways. So I guess British Airways is actually one of his preferred airlines (maybe he could have them on an episode of Kitchen Nightmares and talk about how the food is “f*cking dreadful”). 😉
My one complaint about the video is how long it is. At over six minutes, it’s one of the longest safety videos out there. For example, Air New Zealand’s newest safety video has quite some production quality, and still manages to be under four minutes.
What do you make of British Airways’ newest safety video? Love it or hate it?