Like To Live On The Edge? Alitalia Will Give You Bonus Miles If You Book Travel On Them

Alitalia has just announced a generous bonus promotion for travel this fall. Alitalia is offering MilleMiglia members up to 15,000 bonus miles if they book a trip between July 6 and 10, 2017, for travel between October 1 and December 31, 2017.

Specifically, you can earn:

  • 5,000 bonus miles for a domestic flight
  • 8,000 bonus miles for an international medium haul flight
  • 15,000 bonus miles for an international long haul flight

This is a really generous promotion, as there are no fare class requirements, and even a one-way ticket qualifies. However, you can earn the bonus at most once during the promotion period. I’m actually sort of skeptical of this promotion since there’s no registration required. Are they just going to give these miles to everyone, even those who didn’t know about this promotion? Or are they thinking “meh, we won’t be around by the time we have to issue the miles, so why bother requiring registration?” 😉

On the surface this is quite a generous deal — booking a ~50EUR one-way ticket from Rome to Paris would earn you 8,000 bonus miles. Even though Alitalia miles aren’t worth much, I’d say they’re worth more than ~0.7 cents each, which is the acquisition cost here.

Of course what makes this promotion sort of hilarious is that it’s anyone’s guess whether Alitalia will be around by the end of the year. In the past they haven’t run promotions this generous, so clearly this is an effort to get people to book travel on them, given that their future bookings must really be suffering.

At the moment Alitalia is under a special administration, and through July 21 they’re accepting non-binding offers for parties interested in taking over the airline. The Italian government has said that they’ll give the airline a six month “bridge loan,” and it’s anyone’s guess whether they’ll stick to their word and let them fail after that, or whether they’ll bail them out again.

alitalia-777

If Alitalia does survive, there’s a chance that it will look radically different by the end of the year than it does now. After all, something (a lot, actually) has to change if this airline is going to be sustainable.

But hey, if you like to live on the edge and were going to book an Alitalia ticket for this fall anyway, you may as well earn some bonus miles. 😉

(Tip of the hat to LoyaltyLobby)

Comments

  1. I wouldn’t call it living on the edge. Worst case scenario, if Alitalia goes out of business, you’d have to buy another ticket on another airline and call your bank and make chargeback on the Alitalia ticket. Not that risky, just a reservation that needs some extra babysitting.

  2. @criced you probably meant AZ (AY is finnair)

    Lucky, How about codeshare flights? If you buy AZ that will be operated by DL/KL/AF (within EU or long haul) and none on actual Alitalia, will they give the bonus too? That way it might not be that risky.

  3. “The current edition of the MilleMiglia Program has been extended to 31 December 2017. Therefore you can continue to earn and spend miles until the new expiry date.”

    So it’s a question of whether the mikes or AZ expire first.

  4. That’s not really living on the edge. Living on the edge would be flying Malaysia Airlines, which I did twice, both times after their two tragic incidents.

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