Alitalia has just announced a generous bonus promotion for travel this fall. Alitalia is offering MilleMiglia members up to 15,000 bonus miles if they book a trip between July 6 and 10, 2017, for travel between October 1 and December 31, 2017.
Specifically, you can earn:
- 5,000 bonus miles for a domestic flight
- 8,000 bonus miles for an international medium haul flight
- 15,000 bonus miles for an international long haul flight
This is a really generous promotion, as there are no fare class requirements, and even a one-way ticket qualifies. However, you can earn the bonus at most once during the promotion period. I’m actually sort of skeptical of this promotion since there’s no registration required. Are they just going to give these miles to everyone, even those who didn’t know about this promotion? Or are they thinking “meh, we won’t be around by the time we have to issue the miles, so why bother requiring registration?” 😉
On the surface this is quite a generous deal — booking a ~50EUR one-way ticket from Rome to Paris would earn you 8,000 bonus miles. Even though Alitalia miles aren’t worth much, I’d say they’re worth more than ~0.7 cents each, which is the acquisition cost here.
Of course what makes this promotion sort of hilarious is that it’s anyone’s guess whether Alitalia will be around by the end of the year. In the past they haven’t run promotions this generous, so clearly this is an effort to get people to book travel on them, given that their future bookings must really be suffering.
At the moment Alitalia is under a special administration, and through July 21 they’re accepting non-binding offers for parties interested in taking over the airline. The Italian government has said that they’ll give the airline a six month “bridge loan,” and it’s anyone’s guess whether they’ll stick to their word and let them fail after that, or whether they’ll bail them out again.
If Alitalia does survive, there’s a chance that it will look radically different by the end of the year than it does now. After all, something (a lot, actually) has to change if this airline is going to be sustainable.
But hey, if you like to live on the edge and were going to book an Alitalia ticket for this fall anyway, you may as well earn some bonus miles. 😉
(Tip of the hat to LoyaltyLobby)