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In late May, American Express introduced The Blue BusinessSM Plus Credit Card, which is the hottest new credit card that we’ve seen introduced in quite a while. The card offers 2x Membership Rewards points on the first $50,000 spent each calendar year, it earns Membership Rewards points that can be transferred to Amex airline and hotel transfer partners, and it has no annual fee.
This is the single best credit card out there for non-bonused spend, as there’s no other card that offers 2x transferrable points on non-bonused spend (otherwise the best out there are the Chase Freedom Unlimited® and Amex EveryDay® Preferred Credit Card, which are personal cards that offer up to 1.5x points on non-bonused spend).
On top of that, applying for this card typically doesn’t even come with a credit pull for existing Amex customers, and it doesn’t count towards Chase’s 5/24 limit either.
Anyway, when the card was introduced it didn’t officially have a sign-up bonus, though there was a special offer for Amex affiliates that offered 20,000 bonus points upon completing minimum spend. Unfortunately that sign-up bonus on the The Blue BusinessSM Plus Credit Card has been eliminated as of yesterday. This change didn’t come with much notice, so I wasn’t able to write about it.
On one hand no one likes signing up for a card without a sign-up bonus. On the other hand, this is the single most lucrative card for everyday spend, it doesn’t have an annual fee, and for most it won’t even come with a credit inquiry, so the card is still very much worth signing up for.
It’s certainly possible that Amex brings back a sign-up bonus on this card at some point, though if they do, I wouldn’t count on it being big, and I wouldn’t count on it being anytime soon. My guess is that the card has outperformed all their projections for the first few weeks, so I can’t imagine they’ll be encouraged to add a bonus, especially since they didn’t intend to offer one publicly to begin with.
So personally if I had been considering The Blue BusinessSM Plus Credit Card but hadn’t signed up yet, I’d still consider doing so. The former sign-up bonus is a sunk cost at this point, so I’d make the decision to apply based on whether or not you think the bonus is coming back anytime soon. Personally I don’t, and I’d rather maximize the double points category for 2017 than wait another year for the possibility of a fairly small sign-up bonus.