Why Doesn’t The Amex Blue Business Plus Have More Amex Offers?

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A few weeks ago American Express introduced The Blue BusinessSM Plus Credit Card, which is one of the hottest new credit cards in the market. The card has no annual fee, accrues Membership Rewards points that can be transferred to airline and hotel partners, and most valuable of all, it offers 2x Membership Rewards points on the first $50,000 spent annually. On top of that, it’s offering a special sign-up bonus of 20,000 Membership Rewards points upon completing minimum spend (this is only available through affiliates, and not if you apply directly through Amex).

The way I see it, that makes the Blue Business Plus Credit Card the single most lucrative credit card for non-bonused spend. I’ve explained in a previous post why you should consider applying for the card, and also explained how you can apply for this card as a sole proprietorship, even if you don’t have a corporation.

In addition to the great perks offered by this card specifically, one of the other reasons I recommend picking up Amex cards is because they give you access to Amex Offers, and there’s no better way to do that than with a no annual fee card. Amex Offers saves me hundreds of dollars per year across cards, allowing me to basically “make money” on many of the Amex cards I have. Reader JL just left the following comment regarding this:

Is it me or does my new Blue Business Plus card seem to be “light” on amex offers? Currently have 2 personal cards that have long list of offers, though most are not relevant to me. But the new card has a grand total of 4 items, and none are real spend/purchase offers.

Indeed, the Blue Business Plus Credit Card I have access to has a similar situation, and only shows the following offers:

So, what’s going on here? I’ve said that the Blue Business Plus Credit Card is in many ways too good to be true, and that I’m amazed by how lucrative it is. Is Amex acknowledging that, and basically saying that they don’t feel the need to make Amex Offers deals through it?

Ultimately I have no inside info here, though I suspect that’s not the case. Instead I think it’s related to this still being a brand new card. It’s not that this card was just recently relaunched or anything, but rather it’s a completely new product altogether. Amex Offers are mostly targeted, so I imagine some time and effort goes into deciding which cards should get which offers, and this is often decided on in advance.

Yes, this is a very lucrative card, but no, I don’t think they’re specifically excluding this card from lucrative Amex Offers. For example, The Amex EveryDay® Credit Card from American Express is another lucrative no annual fee Amex card, but I haven’t noticed a discernible difference in terms of the Amex Offers it has access to.

To those with the Blue Business Plus Credit Card, have you noticed a similar lack of Amex Offers?

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Comments

  1. Agree. Any real offers would just be gravy at this point. 20K MR’s and 2X points on ALL spend is fine. Adding offers would be to easy.

  2. Also note that unlike other Biz / personal cards, this one does not have “Return Protection” benefit. Seldom used it, but would’ve been nice to have as a backup.

  3. I have the same issue. However, I’ve noticed that whenever I get a new Amex card, it’s light on the offers until it gets used a bit.

  4. I’ve noticed that any new Amex account doesn’t seem to get a lot of offers until a few statement cycles in. Might be an issue with targeting, might be that existing offers aren’t extended to new accounts (i.e. the account maybe has to be open before the offer is available)?

    Regardless, I’d wager the normal complement of offers will show up soon.

  5. You ever thought about maybe writing Amex PR and asking them about it, rather than just writing a post asking a question that you don’t answer?

  6. I’ve had the card for about a week (thanks, Lucky!). I noticed that I had only two offers when I first logged on to view the card. Since then, one has already expired leaving me with a lonely TurboTax offer that I’ll never use.

    With my Amex fleet, I’ll take advantage of some of the offers that have to do with travel or daily spend. However, I could care less about 2x MR points at Best Buy or $25 off at some luxury store at which I’ve never once bought anything.

  7. Slightly off topic but deals with the card. I have two different business, could I apply for two different cards under each business and receive the 20k MR per card? Thanks!

  8. So, is this card better than SPG, in your opinion, then? Or is it better than the Platinum card?

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