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JetBlue has a revenue based frequent flyer program, meaning the number of points required for a redemption is directly correlated to the revenue cost of a ticket. Therefore there’s not really a best time to redeem points, since you’ll usually get roughly the same amount of value per point no matter when you redeem.
The one exception is when JetBlue is offering award sales, as they are right now. JetBlue is offering 15% off TrueBlue award tickets that are booked by 11:59PM EST on Monday, June 19, 2017. The basic terms are as follows:
- Valid for travel through July 31, 2017
- Only tickets booked after registering for the promotion qualify
- Registration is required, and refunded points should post within 4-6 weeks of the end of the promotion
- Unlike many past promotions, there are no further day of the week restrictions, blackout dates, etc., and Mint redemptions qualify
While JetBlue’s program is revenue based, there’s some variance in terms of the value you get per TrueBlue point through redemptions. Ordinarily JetBlue points can be redeemed for ~1.5 cents each towards the cost of a paid ticket on JetBlue. That means through this promotion points can often be redeemed for closer to 1.75 cents each.
Also keep in mind that if you have the new JetBlue Plus Card you get a 10% refund on points redemptions, which can be stacked with this. If you have the card, you’re potentially looking at getting ~1.9 cents of value per point, which is excellent.
The full terms of the promotion are as follows:
You must register for this offer at https://trueblue.jetblue.com/web/trueblue/June17Redemption prior to booking eligible travel. Offer valid only for JetBlue Award Flights purchased using TrueBlue points directly on jetblue.com between now and 6/19/17 (the earlier of 11:59 PM EST or local) for flights between 6/15/17 and 7/31/17. Points will be redeposited to TrueBlue account used to book the eligible Award Flight. New bookings only. Offer not valid for previously booked flights or changes to a previously-booked flight. In the event you cancel your reservation or change your reservation so that it no longer complies with the terms for this offer, you will not receive any points back. Please allow 4-6 weeks after the travel period ends on 7/31/17 for points to be posted to your TrueBlue account. Offer is limited to registered TrueBlue members in good standing redeeming Award Flight fares using TrueBlue points and is not valid in connection with monetary flight fares, taxes/fees, partner or code share or interline flights, JetBlue Vacations packages, previously booked Award Flights or any other product or service; offer cannot be partially redeemed, is not redeemable for cash, and has no cash value. Additional restrictions apply. Proper documentation required for boarding. TrueBlue Terms and Conditions apply.
For a revenue based frequent flyer program, the best time to redeem is during a promotion. While the travel dates are limited, otherwise this promo doesn’t have many restrictions at all. Mint tickets qualify, there are no day of the week restrictions, etc. Given what a popular travel period summer is, this is a very generous promotion.
(Tip of the hat to Running with Miles)