There’s no denying that airlines — or perhaps more accurately companies as a whole — are working harder to appeal to LGBT consumers. This comes in many forms, some of which are quite subtle, and some of which are more obvious.
For example, Air Canada has a gay couple in their safety video, though it’s not terribly obvious (I mean, it’s pretty obvious to me, but those who choose to live in a world of denial could watch the video without compromising their morals). 😉
However, Icelandair has just published what may be the “gayest” commercial I’ve ever seen from an airline. Iceland is one of the most gay friendly countries in the world, and Icelandair doesn’t just market the airline itself, but rather the country (after all, one of the unique selling points of Icelandair is that you can do a free stopover in Iceland when traveling between North America and points in Europe).
While their latest ad is intended to promote the ability to combine points and money towards a ticket, I suspect the real takeaway for LGBT viewers is that Iceland is a welcoming place. I’d say Icelandair makes that point in a pretty bold way, at least compared to the heteronormative marketing we usually see (in other words, some people will be put off by how touchy feely this is, but wouldn’t bat an eyelid if this were a straight couple). Here’s the ad:
Well done, Icelandair!