Well, American has sent out a targeted promotion which I find pretty interesting. Unfortunately I wasn’t targeted for it, and unless you received an email about this directly from American, chances are that you weren’t either. You can always try to follow this link and enter the promo code, though you’ll likely get an error message, just as I did.
However, some members are reporting receiving an offer for triple AAdvantage miles for tickets in paid first & business class through August 31, 2017.
Here’s how the offer is described:
You’ve been selected to earn triple award miles on First and Business class tickets through August 31.
Here’s how it works:
- Register before you travel using promotion code PR1TM
- Purchase and fly on First or Business class tickets on qualifying flights*
- Earn triple award miles on all those flights through August 31, 2017
This is an exclusive offer only for members who received an email directly from American Airlines. You must register by 11:59 p.m. CDT on June 7, 2017, and prior to travel in order for your flights to count toward this promotion.
Here are the terms & conditions associated with the promotion:
* AAdvantage® bonus mileage offer is only valid for travel on American Airlines marketed flights (operated by American Airlines, British Airways, Iberia, Finnair or Japan Airlines). Flights marketed and/or operated by other codeshare partners are not eligible for this promotion. Offer applies to purchased published fares in First Class booked in F or A; Business Class fares booked in J, R, D or I. Triple miles will be calculated at 200% of the base award miles earned for the eligible flights (excludes award miles earned from elite bonuses). Bonus miles do not count toward elite status qualification or AAdvantage® Million MilerSM status. Travel flown prior to registration for this promotion is not eligible for the bonus mile offer.
As you can see, American is awarding bonus redeemable miles here, and not bonus elite qualifying miles. Presently American awards five base miles per dollar spent, plus a bonus if you’re an elite member (Executive Platinum members, for example, get six bonus miles per dollar spent, which is a 120% bonus). That means through this promotion you’re earning an extra 10 miles per dollar spent. I value those miles at 1.3 cents each, so it’s like an incremental return of 13% on the cost of a ticket.
Given how mild the premium for first & business class is over economy in many markets nowadays, maybe this will convince some people to just outright pay for business class when they otherwise wouldn’t.
In reality you’re getting a bonus of 13% on the entire ticket amount, rather than just on the incremental difference between economy and business class.
For example, say you’re an Executive Platinum member and an economy ticket costs $200, while a business class ticket is $300. The $200 ticket would earn you 2,200 miles, while the $300 ticket would earn you 6,300 miles. That’s a pretty significant difference in terms of mileage earning!
Were you targeted for some sort of premium cabin mileage bonus from American, and will it impact the types of fares you book?
(Tip of the hat to Hans Mast)