While Starwood hasn’t yet officially revealed the details of their next global promotion, it looks like an individual hotel accidentally leaked it earlier than they should have. Starwood’s next promotion will be called SPG Take Three, and it will offer up to triple points for stays between May 27 and September 4, 2017. Here’s how the promotion is described:
Register for SPG® Take Three by August 30, 2017 and your stays of two or more nights will earn double or triple Starpoints® between May 27 through September 4, 2017:
- Triple Starpoints on weekends*
- Double Starpoints on weekdays*
Book your summer getaway now and make every day more rewarding with extra Starpoints.
*Weekend stays of two or more nights that include a Friday or Saturday
Unfortunately the terms & conditions of the promotion aren’t available online, so we don’t yet know if the promotion kicks in with the first stay, if one night weekend stays are at least eligible for the double points portion of the promotion, etc.
SPG ordinarily awards two base points per dollar spent, meaning that through this promotion you earn two bonus Starpoints per dollar spent on weekdays, and up to four bonus Starpoints per dollar spent on weekends. I value Starpoints at ~2.2 cents each, so to me that’s an incremental return of 4.4-8.8%
That’s certainly not a reason to switch any stays to SPG, though at the same time maybe it will prevent people from switching business to the competition. As a point of comparison, so far we know the following about other programs’ summer promotions:
- Between May 1 and August 31, 2017, Hilton Honors is offering double points on all stays, and triple points on all stays for Diamond members
- Between May 27 and September 4, 2017, Marriott Rewards is offering 2,000 Marriott Rewards bonus points for each paid stay, starting with the second stay, plus an additional 2,000 bonus points for each new hotel brand one stays at, starting with the second brand
I’ll post again when registration for the Starwood promotion is live.
What do you make of Starwood’s upcoming global promotion?
(Tip of the hat to View from the Wing)