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Through May 23, 2017, World of Hyatt is offering up to a 30% bonus on purchased points. I believe this offer is available to all World of Hyatt members, but can’t guarantee it, since you do need to log into your World of Hyatt account before they show you the offer (however, all the accounts I manage had the offer).
The 30% bonus applies to World of Hyatt members purchasing at least 5,000 points in one transaction. If you max out the promotion and purchase 55,000 points you’d receive a total of 71,500 World of Hyatt points. That would cost you $1,320, which is a rate of ~1.85 cents per World of Hyatt point.
How does this stack up to Hyatt’s past promotions on the purchase of points?
- In October 2016, Hyatt offered up to a 40% bonus on the purchase of points
- In August 2016, Hyatt offered up to a 30% bonus on the purchase of points
- In July 2016, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted
- In March 2016, Hyatt offered up to a 30% bonus on the purchase of points
- In November 2015, Hyatt offered up to a 30% bonus on the purchase of points
- In August 2015, Hyatt offered up to a 30% bonus on the purchase of points
- In July 2015, Hyatt offered up to a 40% bonus on the purchase, though it was targeted
- In May 2015, Hyatt offered up to a 40% bonus on the purchase of points
As you can see, bonuses are typically in the 30-40% range, so this is pretty average.
I value World of Hyatt points at ~1.5 cents each, though they can definitely be redeemed for a lot more than that. I just think that’s a “fair” number.
At the rate of ~1.85 cents per point, you can purchase enough points for a free night at a Category 7 property for~$555, or a Category 6 property for ~$460 , while paid rates at those hotels are often $1,000+ per night.
For example, the Park Hyatt Maldives is a Category 6 property (normally retailing for 25,000 points per night), and rates are often $1,200+ per night:
There’s even a lot of value on the other end of the spectrum. For example, the Hyatt Regency Kathmandu is a Category 1 property (normally retailing for 5,000 points per night), and paid rates are often $180+ per night including the 25% tax and service charge, which you don’t have to pay on an award booking.
You can potentially get even more value out of your points by using Hyatt Points + Cash redemptions.
Hyatt points purchases are processed by points.com, so wouldn’t count as hotel spend for the purposes of your credit card. That means if you buy points you’ll want to use a card that maximizes your return on everyday, non-bonused spend, like the Chase Freedom® Unlimited, Starwood Preferred Guest® Credit Card from American Express, Citi® Double Cash Card, etc.
As is always the case in this hobby, you should crunch the numbers and see if this promotion works for you. There are certainly cases where buying Hyatt points with a 30% bonus could make sense. Personally I wouldn’t speculatively buy points at that rate. I suspect we’ll see a 40% bonus again at some point, though it may be a while.
Do you plan on purchasing Hyatt points with a 30% bonus?
(Tip of the hat to YHBU)