Virgin Australia’s Velocity program is offering a 15% bonus when you convert points from their partner programs to Velocity. That’s actually not a terribly exciting promotion, though the marketing surrounding it is hilarious. Basically, Virgin Australia is claiming that this was intended to be a million point giveaway, but that an intern screwed it up and instead made it a billion point giveaway.
Of course this is all made up since you’re just getting a 15% bonus on the points you transfer, so it’s not like you’re getting a certain percentage of a million (or a billion) points. I suppose that if people transfer 6.5 billion points to Velocity then they are indeed “giving away” a billion points, though in the process they’d be getting an insane amount of revenue for the transferred points. So they could have just as easily called it a trillion point giveaway. As explained in the terms & conditions:
Is this a competition to win a share of a billion points?
No, this is the Velocity 15% bonus promotion – it just looks a little different. Move your reward points from one of our participating partners to Velocity by 31 May 2017, and you will receive 15% bonus Velocity Points on top of the Velocity points you move. Plus, if you move your points from ANZ during May, you’ll receive 50% bonus Velocity Points. That’s an additional 35%, on top of the 15% bonus
While the promotion as such is quite boring, they have a great sense of humor. Virgin Australia uploaded a series of videos surrounding the promotion, which are worth a watch:
On one hand I find the marketing and campaign as such to be hilarious, though at the same time I also find it to be bizarrely misleading. There is no million or even billion point giveaway. Virgin Australia is just offering a 15% transfer bonus, and those numbers have nothing to do with it.
What do you make of Virgin Australia’s “billion point giveaway” promotion?
(Tip of the hat to You Have Been Upgraded)