Over the years I’ve spoken at a fair number of industry conferences. Usually I’m given a specific topic to talk about, and that’s fairly easy for me to do. I bug the hell out of people talking about loyalty programs all day anyway, so being asked to talk about loyalty programs is fun to me.
This coming week I’ll have a brief talk at the Loyalty@Freddies conference, which is primarily a conference for loyalty program executives. Many of them are in New York for the Freddie Awards anyway, so for the past several years there has been a conference in the days leading up to this, where they can share best practices, etc. Some of the perspectives are brilliant, some are predictable, and others are plain shocking.
Freddie Awards setup last year
For the most part the conference is just about them sharing tips with one another, though they also bring in the perspectives of frequent flyers to balance things out a bit.
This year I was given a very open ended topic. My talk is just 10 minutes (with a Q&A afterwards), and the topic I’ve been given is “I have a dream – A frequent flyer’s/blogger‘s view on loyalty programs.” The only direction I’ve been given is to share one wish I have for loyalty programs.
I figured this would be super easy to formulate, given that I’m obsessed with these topics. But as I’ve tried to jot down my thoughts, I’ve really struggled. Why? Because how do I choose just one thing?! The other challenge is that my goal with the topic is to be positive and share a dream/wish, rather than to be negative (which is much easier to do nowadays, given the state of things).
My struggle here isn’t that I don’t know what to say, but rather that I have too much to say. So I’d love to hear what you guys think.
What’s the single biggest wish you have for the future of airline and hotel loyalty programs?
I’m intentionally leaving this very open ended and not sharing my thoughts/biases, as I want to be sure I’m doing a good job representing how you guys feel.