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JetBlue has a revenue based frequent flyer program, meaning the number of points required for a redemption is directly correlated to the revenue cost of a ticket. Therefore there’s not really a best time to redeem points, since you’ll usually get roughly the same amount of value per point.
Well, the one exception is when JetBlue is offering award sales, as they are right now. JetBlue is offering 20% off TrueBlue award tickets that are booked by 11:59PM EST on Saturday, April 8, 2017. The basic terms are as follows:
- Valid for travel between May 2, 2017, and June 7, 2017
- Blackout dates of May 24 through May 30, 2017, apply
- Only valid for travel on Tuesdays, Wednesdays, and Saturdays
- Not valid for travel in Mint
- There’s no registration required, and the award prices you’ll see will automatically reflect the discount
While JetBlue’s program is revenue based, there’s some variance in terms of the value you get per TrueBlue point through redemptions. Ordinarily JetBlue points can be redeemed for ~1.5 cents each towards the cost of a paid ticket on JetBlue. That means through this promotion points can often be redeemed for closer to 1.8 cents each.
Take the below flight between New York and Los Angeles, where a paid ticket would cost $184:
During the promotion, a points redemption would cost only 8,600 points plus $5.60 in taxes and fees, meaning you’re getting ~2.1 cents per point.
Meanwhile when the ticket costs $184 but it’s not during the promotion period, that same redemption would cost 10,700 TrueBlue points.
Also keep in mind that if you have the new JetBlue Plus Card you get a 10% refund on points redemptions, which can be stacked with this. On the above redemption you’d get 860 further TrueBlue points refunded, meaning you’d be spending 7,740 points plus $5.60 for a $184 ticket, which is ~2.3 cents per point. That’s fantastic.
For a revenue based frequent flyer program, the best time to redeem is during a promotion. There are quite a few restrictions in terms of which dates are eligible, so you can only travel on Tuesdays, Wednesdays, and Saturdays during the promotion period. However, if that suits your travels, this is a great offer.