As I wrote about earlier (and as discovered by Frequent Miler), British Airways’ online shopping portal is offering double Avios on purchases this weekend. This includes dating sites. The best of those is match.com, which is offering 150 Avios per dollar spent. That’s an insane deal, and an opportunity to buy Avios for 0.67 cents each.
So as I outlined, I signed myself up for match.com, as did several family members. Dating isn’t usually a family activity, but when you’re earning 150 Avios per dollar, why not? My general philosophy on opportunities like this is that when a great deal comes around, take full advantage of it, so that’s why I tried to buy the most expensive packages being offered.
Some readers asked if I could write a similar guide to the process of signing up for eHarmony, so that’s what this post is about. eHarmony is offering 130 Avios per dollar spent, rather than 150 Avios. That’s a rate of 0.77 cents per Avios, which is still very good. However, in the end I decided not to take advantage of this, despite going through the whole process. Why?
First of all, the process of signing up for an eHarmony account is a bit more time consuming. Not horribly so, but even when fudging things it takes 2-3x as long as signing up for a match.com account.
You actually have to fill out all the written sections, but that’s easy enough to do…
Then you have to take a rather long personality test.
But the real reason I didn’t take advantage of the eHarmony deal is because it’s not quite so easy to scale.
As a reminder, the terms stated the following regarding eligibility for the offer with eHarmony:
Please note: rewards only given on 1, 3, 6 or 12 months eHarmony Memberships.
So when I got to the payment page, I wanted to go with the 12 month plan, since it had the highest total cost (unlike with match.com, I didn’t see an option to unbundle it).
The issue is that when you’re brought to the payment page, you see that you’ll be billed in three separate installments — $47.80 now, and two subsequent payments of the same amount, for a total of $143.40. To me that’s just not worth it, since I’m not sure if the Avios will be awarded based on the first payment only, or what.
The other option was to buy a three month membership, which has the option of paying the full $98.85 upfront.
That’s definitely the better of the two options, in my opinion. However, it just wasn’t worth the hassle to me.
Like I said above, I think these offers are most worthwhile if you can scale them properly. In this case the greatest upside is ~12,800 Avios. However, if the Avios don’t post as expected, if British Airways doesn’t honor the deal, if I need to get a refund, etc., it could be quite a headache.
That’s a risk I’m willing to take for 80,000+ Avios, but not so much for 12,000+ Avios… especially when I’m “only” earning 130 Avios per dollar rather than 150. 😉
Others may still find it worthwhile, but I figured I’d save you guys the time of going through the registration process in hopes of getting a big total, only to realize that the highest you can pay upfront is ~$100 (unless I’m missing something, in which case I’d love to know!).
Anyone signing up for eHarmony today, or is match.com getting all the love?