Through today, Avianca’s LifeMiles program is offering a special bonus on purchased miles. For readers of OMAAT, that bonus is up to 140%, which is an opportunity to acquire LifeMiles for as little as 1.375 cents each. The real out of pocket is even lower than that, given that buying LifeMiles typically qualifies as an airfare purchase, and therefore you can earn 3-5x points on some credit cards for your purchase.
The LifeMiles program isn’t perfect, and there are plenty of downsides to the program (they don’t allow stopovers, changing tickets can be complicated, they don’t have access to all Star Alliance award space, etc.). However, I still find it to be one of the most practical programs for booking last minute premium cabin awards.
Well, I was a bit low on LifeMiles, as I had just ~11,000 miles in my account this morning. With the promotion ending I decided to top up my account. In order to maximize the bonus you need to buy at least 101,000 LifeMiles before the bonus, which gets you the rate of just 1.375 cents per mile.
So I decided to take advantage of the offer as I’m sure I’ll be able to burn through that many miles this year. I decided to buy 110,000 LifeMiles, which got me a total of 264,000 miles with the bonus. While $3,630 is quite a bit to speculatively spend on miles, that should roughly get me a couple of roundtrip tickets to Europe or Asia in business class, which I consider to be quite a good value.
If you want to top off your LifeMiles account, make sure you do so today. Hopefully you already registered for the OMAAT special bonus, because if you didn’t, unfortunately it’s too late to take advantage of it this time around.
Did anyone else decide to top off their LifeMiles account with this promotion? How many miles did you buy?