Last week I wrote about how Hilton HHonors eliminated AXON awards without any sort of advance notice. For those of you not familiar, AXON awards were special discounted award opportunities for those with co-brand Hilton American Express Cards.
It appears that this redemption opportunity was eliminated as of December 31, 2016, without any sort of advance notice. Hilton has been very focused on being transparent with members and announcing changes in advance, so I was a bit surprised to see this.
Well, I just had the chance to speak about this with Aaron Glick, the VP of Hilton HHonors. He’s a great guy, and was embarrassed by the lack of communication about this change. It’s clear that the intent was for this to be communicated, but that just didn’t happen. Apparently this was discontinued due to how few members were using this benefit.
Aaron is incredibly focused on transparency, and said that they’re working on a temporary solution. Hilton HHonors members will temporarily be able to once again book AXON awards. Between this Friday and February 15, 2017, AXON awards should once again be bookable through the Hilton HHonors call center.
As a reminder, Hilton AXON awards can be used to book four night stays at the following rates:
- Category 5 properties go from 125,000 points to 130,000 points (stays ordinarily cost 30,000-40,000 points per night)
- Category 6 properties go from 125,000 points to 160,000 points (stays ordinarily cost 30,000-50,000 points per night)
- Category 7 properties go from 145,000 points to 190,000 points (stays ordinarily cost 30,000-60,000 points per night)
- Category 8 properties will cost 220,000 points (stays ordinarily cost 40,000-70,000 points per night)
- Category 9 properties will cost 260,000 points (stays ordinarily cost 50,000-80,000 points per night)
- Category 10 properties will cost 300,000 points (stays ordinarily cost 70,000-95,000 points per night)
As you can see, in some cases this can represent a good deal, while in other cases it doesn’t.
For example, paying 300,000 HHonors points for a four night stay at a Category 10 property that would cost 380,000 HHonors points is a good deal. However, do keep in mind that elite members get a fifth night free, which wouldn’t apply for an AXON award. So the value largely comes down to whether you want to stay somewhere for four or five days.
AXON awards can be a great deal for stays at the Conrad Koh Samui
Ultimately I don’t view AXON awards being eliminated as a huge deal. They weren’t used very much, so I can see why they’d get rid of them. However, it’s great to see Hilton doing the right thing and giving members a window of about a month where they can still book these awards.
Do you plan on locking in an AXON award over the next few months?