Hyatt’s Bizarre New Category 7 Hotel Is Where?!?

In early 2014, Hyatt Gold Passport added a new hotel category for redemptions. Specifically, they added Category 7 hotels, which go for 30,000 points per night. Fortunately Hyatt hasn’t moved too many hotels up to this category, but rather has kept it for what are truly their most expensive hotels, like the Park Hyatt Sydney.

That’s why it’s interesting that Hyatt seems to have quietly added a new hotel to their portfolio, and I’m shocked to see what category it’s in.

Hotel Levent Istanbul is now a Hyatt affiliate

Hotel Levent Istanbul is now a “Hyatt affiliate hotel.” This seems to be the former EDITION Istanbul, which is a Marriott brand. I’m not sure why the hotel chose to leave Marriott, but perhaps it has to do with their takeover of Starwood, and the number of properties that Marriott now has in the city.

hotel-levent

Unfortunately I suspect the hotel’s lack of success (which I assume prompted the change) has more to do with being in Istanbul than which hotel group it belongs to.

I do find it a bit odd that this isn’t a fully integrated Hyatt hotel, but rather an affiliate property. Perhaps there are some changes required to make this hotel fully Hyatt-compliant, and the hotel doesn’t want to spend the money at the moment.

This seems to be a luxury hotel, though paid rates are pretty reasonable, as you’d expect. Most nights the rate is 128EUR per night.

hyatt-istanbul

A new hotel in Istanbul is a Category 7 hotel?!?

This is the part I can’t wrap my head around. The Levent Hotel Istanbul is a Hyatt Category 7 hotel, meaning that a free night redemption costs 30,000 points per night.

hyatt-category-7

That has to be the most puzzling category decision I’ve ever seen Hyatt make, especially since the hotel has just been added to the Hyatt portfolio in the past few weeks. Even during the peak of Istanbul tourism it would have been completely out of place, but to add it as a Category 7 hotel now? Hmmm….

Meanwhile the Park Hyatt Maldives, which frequently goes for over $1,000 per night, is a Category 6 property.

Park-Hyatt-Maldives-1

This is a mystery to me…

(Tip of the hat to Running With Miles)

Comments

  1. I ended up using my two free nights at a low category hotel and not at an aspirational stay. People with normal 9 to 5 jobs and lives will find it very difficult to align all their duckies to wring out value from all their loyalty points. Which is why I stopped paying attention to bloggers pushing limited time credit card deals. They don’t have the reader’s best interests at heart, just their own.

  2. This was formerly the Edition hotel (part of Marriott). Its nice but not in the same league as Park Hyatt.

  3. @Credit

    “Which is why I stopped paying attention to bloggers pushing limited time credit card deals. They don’t have the reader’s best interests at heart, just their own.”

    Odd, since you seem to continue to pay attention to Lucky, constantly. Seems actions, and words, are two very different things in your world.

    But please, continue to “stop paying attention to bloggers….” it makes for great reading.

    Quick, I think your mom is calling from upstairs, your breakfast is ready.

  4. My guess is it has to do with (1) formerly being an Edition property, and (2) ownership pushed this due to the redemption rate reimbursement the property receives as a negotiating point for Hyatt to get their fee structure. Keep in mind, these hotels are large investments, not hostels.

  5. I can’t see many people using their awards for a night’s stay at that rate, when rack rates seem to be reasonable in comparison.

    Definitely bizarre!

  6. The LAX Concourse hotel didn’t accept points bookings either when it was an “affiliate” hotel. Except people might have wanted to spend 12,000 points for it since it was theoretically a Cat. 3.

    I bet this is just a “don’t bother asking about booking with points” placeholder.

  7. “Unfortunately I suspect the hotel’s lack of success (which I assume prompted the change) has more to do with being in Istanbul than which hotel group it belongs to.”

    What’s wrong with Istanbul?

  8. @Mark Sadowski

    The current political and security situation in Turkey has deteriorated somewhat over the past few years. They used to try and position themselves as “European” but have been drifting away from that.

  9. “What would help ensure we limit exposure to points redemption stays?”

    “Let’s be a Category 7 property!”

Leave a Reply

Your email address will not be published. Required fields are marked *