Earlier I wrote about how Alaska seems to be awarding certain people with 10,000 free miles. When the miles were posted to accounts, the description read “SPECIAL SERVICES ELEVATE MEMBER OTO 10K BONUS.”
So it seems pretty clear that this is linked to Alaska’s takeover of Virgin America. Furthermore, the timing makes sense, given that you can now transfer your Virgin America points to Alaska Mileage Plan (though you may not want to, since as of now the transfers are one-way, as you can’t transfer from Alaska to Virgin America).
The problem with the 10,000 mile bonus is that we couldn’t actually figure out based on what criteria they were awarding the bonus. It seemed entirely random, and obviously it left a bad taste in some peoples’ mouths when they didn’t get the bonus, and others did. While I don’t share that sentiment (even though I didn’t get the bonus), nowadays airlines should expect just about all information will be shared due to the internet.
The good news if that if you haven’t yet received this gift, it’s probably still coming. Everyone who had an Alaska Mileage Plan and Virgin America Elevate account as of December 5, 2016, should get the 10,000 mile bonus. Furthermore, Elevate members who don’t yet have a Mileage Plan account will be able to choose a welcome bonus when they activate their account, with the choice between 10,000 miles and a $100 flight credit.
Per a statement from Alaska:
We understand that many Mileage Plan members have questions about a surprise 10,000 mile gift that started appearing in some accounts last night, and we wanted to help put some of the mystery to rest. We can’t wait to show members of both programs what more to love looks like with Alaska Mileage Plan, and decided to kick things off with a 10,000 mile bonus award to thank our guests who have been loyal members of both Elevate and Mileage Plan. The gift process is expected to be completed over the course of next couple of days, and eligible members — which includes guests who were active in both Elevate and Mileage Plan as of December 5, 2016 — should look for an email from Mileage Plan later this week. Elevate members who don’t have a Mileage Plan account will be invited to activate one, along with details about their own special welcome offer, how to convert points, and status matching. For now, please sit tight, and we’ll be sharing more information about what members have to look forward to in the next couple of days.
So if you meet the criteria and haven’t yet gotten the bonus, just be patient, as the bonus should post in the next few days!
(Tip of the hat to The Points Guy)