Plaza Premium operates lounges around the world, which are accessible with a Priority Pass membership. As far as contract/third party lounges go, I find that many of their lounges are among the better ones out there.
For example, the Plaza Premium Lounge London Heathrow Terminal 4 is quite nice, with comfortable seating, a decent food & drink selection, etc.
While getting into Plaza Premium lounges as a Priority Pass member is already a pretty good benefit, it seems that it gets even better.
Plaza Premium has launched a rewards program, called Arrture, which offers rewards every time you visit a Plaza Premium lounge. Best of all, you’re eligible for rewards even if you’re entering a lounge with your Priority Pass membership.
Through this program you earn 100 points every time you access a Plaza Premium lounge through paid access, complimentary credit card access, network airline access, or club membership partner access.
Then you can redeem 2,000 points for a visit to a Plaza Premium lounge. Of course that’s not that useful if you have access to these lounges through Priority Pass anyway, but you can always give the voucher to a friend or family member.
While I don’t find that redemption option to be that valuable, Plaza Premium does say that they’ll add more “goods and services” as redemption options in the future, which is probably what I’d be saving my points for.
Furthermore, just for being a member of the program you save 15% on the cost of walk-up lounge visits, spa treatments in the lounges, and other airport services.
You can register for Arrture upon entering any Plaza Premium lounge, so just ask for an enrollment form when you get there. While this program isn’t life changing, there’s no reason not to sign up, as you can earn rewards points towards free visits, or other goods and services in the future, just for visiting the lounge for “free.”
(Tip of the hat to Head for Points)