British Airways’ online shopping portal, Gate 365, is offering 76 Avios per dollar spent for new match.com subscriptions. The reward is only available for first-time match.com paid subscriptions. This is essentially an opportunity to purchase British Airways Avios for ~1.32 cents each, which I’d consider to be a pretty good deal.
The catch here is that only new memberships are eligible for the 76 Avios per dollar spent, so there’s only so much you can scale this offer. Per Frequent Miler, the most expensive subscription you can buy is for $197.88, which would earn you ~15,000 British Airways Avios.
I value British Airways Avios at ~1.3 cents each, so by my calculations this is a breakeven offer. That being said, you can certainly get more value out of British Airways Avios than that, thanks to their distance based award chart. I certainly know many people who would buy Avios all day long at that price.
On top of that, if you’re single, you might even meet someone through this. If that does happen, I’d recommend not mentioning that your primary motivation in joining the site was to earn 76 miles per dollar spent, though. 😉
So, be honest — who is taking advantage of this deal?
(Tip of the hat to Frequent Miler)