Last year it was revealed that Jennifer Aniston signed a $5 million deal to be the star of Emirates’ new ad campaign.
A couple of months after that was announced, Emirates unveiled their first ad starring Jennifer Aniston, which was hilarious:
In the ad, Jennifer Aniston has a “nightmare” that she’s on a US airline and being laughed at when she’s in her bathrobe looking for the onboard shower. Finally she wakes up, and realizes she’s actually on an Emirates plane, and proceeds to tell the bartender about how horrible her dream was, asking if they could maybe just keep the plane in the air a bit longer.
On one hand the ad is not relatable to 99% of people, since they’ll never fly Emirates first class. It might seem like something that’s silly to market in a global ad campaign. However, the Gulf carriers are all about aspirational marketing, and use that as a means of convincing the public that their product is better all around.
Well, Emirates has just unveiled their latest ad, and it’s also brilliant, but in a different way. This ad is instead focused on how good Emirates’ economy product is. Here’s the ad:
In this ad you can see that Jennifer Aniston returns from her shower to find a kid in her first class suite and she starts talking to him. He wants to be a pilot, and eventually they find his family seated in economy. Jennifer Aniston ends up sitting with him in economy, since it’s so comfortable, and sends the kid’s mom up to first class.
While it’s not quite as funny, I do think it’s smart of them to be marketing a product that’s more relatable to most people. I’m not sure if they’ve quite convinced people that Emirates economy is as comfortable as their first class, but I think it’s a good sales job nonetheless. 😉
What do you make of Emirates’ latest Jennifer Aniston ad?
(Tip of the hat to View from the Wing)