As those of you who follow the industry probably know, there has been a big controversy between the US and Gulf carriers for the past couple of years, though it’s finally mostly resolved. The US carriers have been emphasizing how the Gulf carriers are subsidized, while the Gulf carriers have been emphasizing how the US carriers provide a horrible product.
The ad is pretty funny, and drives home the point of how Emirates provides a better product than US carriers. However, at the end of the day it’s an ad, so you can only put so much weight on it.
Well, I think Emirates just got some of the best publicity ever, and it didn’t even cost them a dime. One of the most popular YouTubers is Casey Neistat (his videos collectively have over a billion views). Even if you’re not into YouTube, you may remember I wrote about him earlier in the year — he made a video about how American took away his comped Concierge Key status, which is their invitation only status level.
They gave it to him for his social influence. While they had every right to take it away, it probably wasn’t the smartest move, given the amount of negative publicity they got for it as a result. Just as he gave them a lot of good publicity when he got the status, he also extensively documented his “breakup” with the airline.
However, last week Casey flew Emirates business class for the first time from New York to Dubai, and he made a video about his experience. According to him, Emirates didn’t know he was aboard and they didn’t comp his ticket, so it’s really great to see his take on things.
In just a few days the video already has over two million videos on YouTube. While many of us get jaded about airline products, seeing his amazement at the product offered by Emirates is really fun to watch. I thought I’d be bored a few minutes into the video, but I enjoyed every minute. It’s very well produced, and the cabin crew participating in the video are all super fun as well.
Here’s the video:
What incredible publicity for Emirates, and they didn’t even have to pay a dime for it. Casey is pretty well traveled and has flown some great airlines, so there’s some substance to his glowing review. In fairness, he seemed to have an exceptionally good crew.