Delta Is Giving Seattle Residents Free Miles

For a couple of years now, Alaska and Delta have been at war in Seattle. Historically Alaska is Seattle’s hometown airline. Then a few years back Alaska and Delta announced that they’d grow together. Delta launched a bunch of new international flights out of Seattle, with the intention of Alaska providing the regional feed for those flights.

Alaska-Seattle

That worked great for a while, but then Delta realized that they didn’t actually need Alaska to provide that regional feed, and that they could just operate those flights themselves. So they did, and they’ve been growing every since.

Delta-Seattle

Beyond actually growing their flights, they’ve done everything in their power to try and appeal to Seattleites, though many would argue they’re going about it all wrong.

Beyond that they’ve copied many things that make Alaska unique, from their 20 minute baggage guarantee to their special club for citizens of the state of Alaska.

Well, now Delta is trying to appeal to Seattleites in a different way. The Seattle Seahawks have gotten progressively more popular over the past several years, and they have quite a connection with Alaska Airlines. Seattle Seahawks quarterback Russell Wilson is the airline’s CFO (“Chief Football Officer”).

Well, the latest way in which Delta is trying to appeal to Seattleites is through the Seattle Seahawks.

Delta is introducing 12Status, which is available to residents of the state of Washington. For those of you not familiar, you can read about the significance of the number 12 for the Seattle Seahawks here.

Delta-12Status

What are the perks of Delta 12Status? Each member gets:

  • 500 bonus SkyMiles for every 12,000 people who sign-up
  • 1 bonus mile for each passing yard at home games during the season
  • Priority boarding when departing out of SeaTac Airport on Delta

Furthermore, new SkyMiles members get 1,200 bonus miles for joining.

Delta-12-Status

Delta-Status

Bottom line

This is a nice opportunity to earn some bonus Delta SkyMiles if you’re a Washington state resident, though at the same time it’s almost pathetic the degree to which Delta is copying Alaska just to appeal to Alaska flyers. They even copied Alaska Airlines’ club for residents of Alaska, even though Delta’s presence there is a tiny fraction of Alaska Airlines’.

Ultimately I think Seattleites in particular don’t really appreciate Delta’s cheap attempt at trying to get cozy with them.

But hey, at the same time, free miles are free miles. 😉

(Tip of the hat to Points, Miles & Martinis)

Comments

  1. What’s the point of the priority boarding perk? It doesn’t really count as ‘priority’ when 2/3 of the flight has the same benefit.

  2. I don’t think Seattlites think badly about Delta or think this attempt is cheap. There are some die-hard Alaska fans (particularly travel bloggers that game Mileage Plan) but everyone from Seattle I’ve talked to seems to like Delta and the competition they’re bringing. I’ve talked to many Seattle fliers who felt that Alaska abused their monopoly status in SEA for years. The corporate market is obviously all for Delta’s presence in Seattle.

    Also if Alaska was so commited to SEA, why didn’t they launch the same Club 49 for Washington residents?

  3. I don’t think it’s just a cheap attempt. Delta has been the official airline of the Seahawks for several years now. The Seahawks fly on Delta to all their away games.

  4. Wtf? So cause I live somewhere else I lose out on free miles? Mile per yards thrown at home games? That’s crap. That should be an offer everywhere, seems like a good way to gain more members.

  5. Thanks for posting this. I’m not sure why anyone would complain about it. Even if Delta’s miles aren’t worth much, it’s still free miles for about 60 seconds of my time. Also, I’m an Alaska regular (just MVP), but most people I talk to don’t care much between Delta and Alaska one way or the other.

  6. I’m a Seattlite, and I love Alaska. They’re my preferred domestic carrier, and so I agree with Lucky more than with @keitherson. That said, I’m also happy to fly Delta, particularly long-haul or with international partners. And so, even though I’m not a sports fan, I’ll happily pick up a few extra Delta miles with this promotion. Go Sportsball!

  7. Sweet – maybe we’ll get lucky and and Delta will start copying Alaska on Mileage Plan… when United and American, dutifully copy Delta we’ll be back to semi-decent FF programs!

  8. I registered for this promotion, but was unable to get my wife registered. I called Delta, got passed around to 8 people, none of whom knew of this promotion. Various “tech support” people told me that the problem was that my wife & I share a email account, or that I needed to change browsers, or use different password or use a different computer. None of that worked.

    Eventually ended up with a supervisor who quoted from the terms and conditions, “Any attempt by a participant to register more than once by using the same or multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s registration and all associated miles and that participant may be disqualified from participating in the Program.” I pointed out that we were not trying to register the same person twice.

    If Russell Wilson has a great year and averages 300 yards per game at home, this promotion is worth 2400 miles. I spent 1 hour and 15 minutes on the phone and, here is the kicker: We never got it resolved. This is a silly thing to make two platinum medalian customers unhappy about. It is truly sad that Delta doesn’t empower their employees enough that one of them could have simply got us both registered in a few minutes.

  9. I’m a Seattle Alaska fan – when I have a choice I fly Alaska. Really dislike Delta coming in so hard and copying Alaska routes. Delta you could have brought me new destinations in Asia or South America or Europe but nope you’ve only added the same old dull routes. So I’m sticking with my Alaska.

    We are the Atlanta connection nightmare which cost me three days of my vacation last time I flew with Delta. I was yelled at by a Delta rep for not having three hours to connect when Delta sold me the ticket with an hour. Three days of Atlanta instead of Nicaragua. Atlanta you can keep your Delta.

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