The Chase Sapphire Reserve Card became available last week, and I’ve written about it extensively. The card has a big 100,000 point sign-up bonus upon completing minimum spend, though the card is so much more than that.
The card also has a $300 annual travel credit (that can be applied towards any eligible travel purchases), triple points on dining and travel, and much more. The way I view it, since I value the travel credit more or less at face value, long term it’s like paying $150 per year for a card offering triple points on dining and travel, which I consider to be very worthwhile.
I’ve been getting a ton of questions about the card, though probably the question I’ve been getting more than any other is for how long the Chase Sapphire Reserve 100,000 point sign-up bonus will be available.
The short answer is we don’t know. But because people have asked, I’ll certainly speculate and share my perception of the situation:
- The Chase Sapphire Reserve has been ridiculously popular already, not just among miles & points enthusiasts, but also among average consumers; I’ve had friends who don’t at all follow the miles & points world ask me about the card
- The offer doesn’t seem to be marketed as “limited time,” and Chase hasn’t publicly provided an end date for the offer; that’s not necessarily to say that the offer will stick around forever, but rather that I get the sense that they’re not just offering it for a very short period of time, or else they’d want to create that pressure
- Nowadays Chase is by far the most generous issuer when it comes to sign-up bonuses; it might not be easy to get approved, but if you are, you’re likely to get a very nice bonus
- The people running Chase’s credit card program are smart, and they know this card is providing outsized value, in particular with the sign-up bonus
So if we’re being honest, Chase probably doesn’t need such a good sign-up bonus. They’d probably get almost as much interest with a 75,000 point, or even 50,000 point, bonus. Now before anyone tells me “don’t give them any ideas,” I think it’s safe to say that Chase knows how ridiculously lucrative this offer is.
But I’d also guess that’s part of their strategy. They’re going above and beyond to provide goodwill to new cardmembers, and they’ll hope that pays off long term. Furthermore, 100,000 points really gets people talking, and not just miles & points people. So perhaps instead of spending a bunch on print and online ads, they’re instead investing in the value proposition of the card as a means of spreading the word.
What does all that mean in practice? I don’t think they’re just doing a flash offer on the sign-up bonus. I would speculate that it will stick around for some amount of time, even though they know the offer is more generous than it has to be.
So I know this isn’t a specific answer, but I’d guess that the current sign-up bonus will be around for somewhere between two and five months. More specifically, I think the offer will still be available in the fourth quarter, but would be surprised to still see it in 2017. Regardless, I would speculate that they’ll give some advance notice before the offer changes.
It could expire sooner, or it could expire later, but that’s what I would speculate. That way they’ll get a good amount of mileage out of the word of mouth relating to the card and can have a big cardmember base very quickly. Once the offer is pulled, I’d be very surprised to see them ever bring back another public 100,000 point sign-up bonus, at least with the current terms.
Again, that’s all speculation on my part, with no inside information. People asked me what I think, so there you have it.
How long do you think the Chase Sapphire Reserve 100,000 point sign-up bonus will stick around?
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