I’m a bit miles & points obsessed (in case you guys haven’t noticed), and that doesn’t just apply to travel. I think about points with almost every decision I make on a day to day basis. I earn bonus Starpoints for taking Uber. I use airline dining portals to earn bonus points for restaurants. I use airline shopping portals to earn bonus points for other purchases I’d make anyway. I maximize my credit card points. The list goes on and on.
The beauty of miles nowadays is that there are so many ways to earn them other than flying and credit cards. You can get bonus miles for everything from test driving a car to getting a hair loss consultation to joining a wine club. Airlines send out emails all the time with partner mileage offers, though the one Etihad Airways just sent out to select members has to be one of the strangest.
Reader Sean forwarded me the email received from Etihad, offering up to 130,000 bonus miles for joining The World’s Finest Clubs, which is essentially a program that gives you special privileges at over 200 nightclubs around the world.
Here are some of the advertised benefits of The World’s Finest Clubs:
If you want to earn bonus miles, you can buy one of two membership levels, on an annual basis:
- A Premium Private membership costs 159EUR per month (1908EUR per year) and earns you 80,000 bonus miles
- A Premium Partners membership costs 249EUR per month (2988EUR per year) and earns you 130,000 bonus miles
If you’re doing this for the miles, at best that’s like paying ~2.5 cents per Etihad Guest mile. That’s not a rate at which I’d buy those miles, though if you get value out of the membership, it could be worth it.
I’ll be the first to admit that I’m no nightclub expert (the whole “night” part sort of conflicts with me going to bed around 8PM), but I just can’t make sense of the benefits. You get free club access and no queuing, but all the other benefits seem questionable… and you’re supposed to pay hundreds of Euros per month for that?
Regardless, I found this to be one of the more amusing mileage earning offers from an airline…