Yesterday we learned the details of Starwood’s upcoming promotion, while just now Hilton has released the details of their upcoming promotion (these promotion announcements seem to typically follow one another).
Hilton’s upcoming promotion is actually just an extension of their Unlimited Bonus Promotion, which was valid for stays between May 1 and August 31, 2016.
Hilton HHonors will continue to offer double base points for stays between September 1 and December 31, 2016. All hotels are participating, and there’s no minimum stay requirement.
Members who participate in the Unlimited Bonus Promotion will receive an email invitation to register, while the landing page should otherwise be up in the coming days.
I value Hilton points at ~0.4 cents each, so to me this is like an additional return of ~4% on my hotel spend. That’s not a reason to switch stays to Hilton (at least for someone who’s crunching the numbers), but at the same time it’s probably enough to keep people from switching stays to other hotel groups.
As I’ve said before, Hilton does offer a very good return on everyday spend for hotel stays. If you’re a Diamond member with the Citi® Hilton HHonors™ Reserve Card you’d earn an average of 40 points per dollar spent with Hilton:
- 10 base points per dollar spent
- 5 additional points per dollar spent for choosing Points & Points
- 10 bonus points per dollar spent through this promotion
- 5 bonus points per dollar spent if a Diamond member
- 10-12 points per dollar spent on the Citi® Hilton HHonors™ Reserve Card
This promotion isn’t a reason to switch any stays to Hilton, though it’s not bad either. This seems to be the new normal in the hotel industry, and I’m at least happy that Hilton is offering promotions more consistently, and also doesn’t have huge lists of excluded properties.
I’ll post again once registration becomes available.