Spirit Airlines is the ultimate ultra low cost carrier in the US, and probably the closest thing we have to EasyJet or Ryanair. They don’t really suit my travel plans especially well — I value loyalty programs, wifi, an international route network, etc. — but I have a ton of respect for the company and their business model.
They’re incredibly transparent in their pricing and fee structure, even if the structure as such is ridiculous, like charging $100 for a carry-on if it’s checked at the gate.
Anyway, Spirit Airlines is known for their attention grabbing ad campaigns, like their MILF sale (Many Islands Low Fares)…
… and their Weiner Sale (with fares too hard to resist), following the scandal with Anthony Weiner a few years back.
So while Spirit’s ad campaigns are usually aimed at the public at large, their latest promotion is targeted specifically at those of us who love frequent flyer program.
Yesterday American’s AAdvantage program went revenue based, meaning under most circumstances redeemable miles are awarded based on how much you spend, rather than the distance of your flight. With that change, all of the “big three” US carriers now have revenue based frequent flyer programs.
Spirit Airlines is countering that trend with their latest “Save More, Get More Miles” promotion, as they’re offering more bonus miles the cheaper your fare is.
Here are the basic details:
Saving on airfare should be rewarded, not punished.
For round-trip or one-way bookings made on spirit.com between August 1st and August 31st, the less you spend, the more miles you will get.
That’s in addition to the regular miles you already get. What we’re saying is, that’s a lot more go.
Now of course keep in mind that Spirit miles won’t be getting you into Emirates or Singapore first class anytime soon, and they expire after three months of inactivity. With Spirit’s fee structure, they can typically still make money off of someone on an award ticket.
I’d consider this to be more of a marketing campaign than a promotion, given that Spirit miles expire three months after they’re issued, and the program is sort of a joke. Still, I love the idea behind this promotion. It still won’t get me to fly Spirit regularly, though. 😉