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JetBlue has a revenue based frequent flyer program, meaning the number of points required for a redemption is directly correlated to the revenue cost of a ticket. Therefore there’s not really a best time to redeem points, since you’ll always get roughly the same amount of value per point.
Well, the one exception is when JetBlue is offering award sales, as they are right now. I’m guessing this one will be especially useful for many, given how many people suddenly have 75,000+ TrueBlue points. 😉
JetBlue is offering 25% off award flights when you redeem by 11:59PM EST on Thursday, August 4, 2016.
The basic terms of the promotion are as follows:
- Valid for flights between September 7 and November 16, 2016
- Blackout dates of October 6 through October 16, 2016 apply
- Not valid for travel on Fridays and Sundays
- Only valid on new bookings made during the promotion period
- There’s no registration required — the discount will automatically show for eligible flights when searching for awards
- While not stated in the terms & conditions, it doesn’t seem to be available on Mint bookings
While JetBlue’s program is strictly revenue based, there’s some variance in terms of the value you get per TrueBlue point through redemptions. Ordinarily JetBlue points can be redeemed for ~1.5 cents each towards the cost of a paid ticket on JetBlue. That means through this promotion points can often be redeemed for closer to ~1.9 cents each.
Take the below flight between New York and Los Angeles, where a paid ticket would cost $139:
During the promotion, a points redemption would cost only 7,000 points plus $5.60 in taxes and fees, meaning you’re getting ~1.9 cents per point.
Meanwhile when the ticket costs $139 but it’s not during the promotion period, that same redemption would cost 9,200 TrueBlue points.
Also keep in mind that if you have the new JetBlue Plus Card you get a 10% refund on points redemptions, which can be stacked with this. On the above redemption you’d get 700 further TrueBlue points refunded, meaning you’d be spending 6,300 points plus $5.60 for a $139 ticket, which is ~2.2 cents per point. That’s fantastic.
I figure this promotion will be useful to many, given JetBlue’s recent promotion where they were giving away points. Add in a further 10% refund if you have the JetBlue Plus Card (as I do), and you’re looking at getting over two cents per TrueBlue point in value. That’s incredible.
Anyone planning on taking advantage of this JetBlue award sale?