This Is A First: An Airline Is Selling Seats On Airbnb

Airbnb is becoming increasingly popular, and there’s no denying that the quality of accommodations can vary greatly, from mansions to couches. However, this is something I haven’t seen before.

Lufthansa is selling premium economy seats between Frankfurt and New York on Airbnb at the cost of 699EUR roundtrip.

Lufthansa-Premium-Economy

Here’s how this is described:

Our cabin isn’t in the woods, but in the sky! Personal food and beverage service at 910km/h.
Multimedia entertainment is included in our Lufthansa Premium Economy Seat from Frankfurt to NYC and WiFi is available. Includes return flight.

Then here are the basic terms for these tickets:

– This is a booking of a Premium Economy Seat on a Lufthansa flight from Frankfurt, Germany, to New York City, USA.
– You can book this wonderful seat within the following travel period 08.23.2016 – 12.15.2016. The booking is non-refundable but can be altered for a fee.
– You can drop off 2 pieces of luggage.
– Feeder flights are not part of the deal.
– Minimum stay is 4 days.
– You cannot stay longer than 1 month.
– The Deutsche Lufthansa AG pays the host charges of 3%. The AirBnB charges will be payed by you.
– This flight cannot be cancelled.
– After a booking request, the Lufthansa Call Center will try 3 times to reach you via telephone. After that, they will send you an email. The Call Center will call you within 2 hrs after requesting the booking. This will be within their opening hours between 08:00 and 22:00 h CET.

Lufthansa-A380

As you can see, this is intended for the German market, since it’s only valid for tickets from Frankfurt to New York. The ticket is valid for travel between August 23 and December 15, 2016, there’s a minimum of a four day stay required, and a maximum of a one month stay.

The promotion doesn’t talk about whether you earn miles or what availability looks like.

As a point of comparison, the absolute cheapest premium economy fare I see on Lufthansa during the promotion period is 934EUR, so the savings are substantial, though not that amazing.

Lufthansa-First-Class

It seems like many airlines that recently installed premium economy are having a tough time selling the product, so I suspect this type of promotion is more about marketing than it is about selling seats, since selling an airline seat on Airbnb will get people talking.

I do question them referring to this seat as a “couch” as the type of accommodation, though for the purposes of Airbnb I guess that’s as close to accurate as they can be.

Bottom line

Kudos to Lufthansa for their creativity here. This is a brilliant marketing technique, as it’s the first time we’ve seen an airline sell a seat on Airbnb (at least as far as I know).

Anyone considering taking advantage of this Lufthansa Airbnb offer?

(Tip of the hat to Daniel)

Comments

  1. “As a point of comparison, the absolute cheapest premium economy fare I see on Lufthansa during the promotion period is 934EUR, so the savings are substantial, though not that amazing.”

    Huh? 33% off, I think that’s pretty good for a pax who typically flies premium economy!

  2. I like the idea but there’s also quite an investment by Lufthansa. There needs to be a smooth process between the booking through Airbnb and Lufthansa. I assume the stress would be at the call centre for them to follow up not only once but up to 3 times. It’s a great idea but unless there’s automation, I find it hard for them to make a big buck.

  3. if you purchase, but the dates don’t work…. what happens?

    will they cancel the transaction?

  4. Airbnb steals from its customers by mandating Dynamic Currency Conversion. You can often find the same properties on booking.com and avoid the theft.

  5. I was already thinking of flying from Frankfurt to New York in September, so this is very tempting…

  6. Where does it say it’s premium economy RT? All i can see is that the outbound is in PE, so i’d guess the return is in normal coach.

  7. Round trip stated, in German and English…..

    Unsere Unterkunft fliegt mit 910 km/h über den Wolken und hat einen persönlichen Essen- und Getränke-Service.
    Bei dem Lufthansa Premium Economy Sitz von Frankfurt nach New York ist das Multimedia-Entertainment schon dabei und WLAN verfügbar. Rückflug inklusive!

    Our cabin isn’t in the woods, but in the sky! Personal food and beverage service at 910km/h.
    Multimedia entertainment is included in our Lufthansa Premium Economy Seat from Frankfurt to NYC and WiFi is available. Includes return flight.

  8. This is a bit confusing about the cancellation conditions. Airbnb links to their flexible policy which states 24 hours before departure.
    The text itself states can not be cancelled.

    https://www.airbnb.de/home/cancellation_policies#flexible

    Would be interesting to see in a contract dispute if the upper link (at ‘price’) is valid or the text.

    Also a bit goofy you can only ‘book’ 1 guest if you want to fly with a family. I guess you have to repeat it 3 times then? And do I need to register my minor son? Curious how this then works.

    Looks like a good deal especially if you could earn miles and get elite benefits (lounge). Would be interesting to see which booking class they use.

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