Lyft has been competing fiercely in many markets with Uber, which has led to some amazing price cuts and promotions (though sometimes I wonder if it has brought down prices too much in some markets). There are lots of drivers who work with both Uber and Lyft, so at some point you have to wonder how differentiated they are.
While Lyft has been competing with UberX and UberPOOL, up until now they haven’t been competing with Uber’s black car service, UberBLACK. It looks like that’s finally changing, as Lyft is introducing Lyft Premier. Per the Lyft blog:
If you’re one of the many Lyft passengers who has told us you want a more stylish arrival for business trips and special nights out, we have a new ride option you’re going to love. Lyft Premier adds a little luxury to your ride, anytime you want it. You’ll be matched with a high-end sedan or SUV like a BMW 5 Series, Audi A6, Lexus ES, or Cadillac Escalade in minutes.
Initially Lyft Premier is only available in Los Angeles, New York, and San Francisco, though over time it’s expected to expand to other markets as well.
To celebrate the new offering, Lyft users can get 20% off their first 10 Premier rides using code LYFTPREMIER20.
The good news is that it looks like Lyft Premier is a bit cheaper than UberBLACK, and priced more in line with UberSELECT.
For example, in San Francisco, a ride from the St. Regis to SFO costs $55-79 for UberSELECT or $68-69 for UberBLACK:
Meanwhile a Lyft Premier costs $56:
In Los Angeles, a ride from the Andaz West Hollywood to LAX costs $53-69 for UberSELECT or $66-87 for UberBLACK:
Meanwhile a Lyft Premier costs $60:
It’s great to see Lyft enter the “high end” on-demand market as well. It seems like Lyft Premier is priced in line with UberSELECT, even though in some cases it seems like they’ll offer nicer cars, like Escalades, Audi A6s, etc.
Do you see yourself ever using Lyft Premier?