Aeromexico recently unveiled a brilliant ad, which I just saw for the first time. It’s called “Fronteras” (“borders” in Spanish), and is brilliant. The fact that it’s an Aeromexico ad isn’t revealed until the last few seconds, but rather the entire ad talks about borders, social issues, etc. Per AdWeek:
At first, it feels like a social-issues PSA, with moody footage of traffic jams, military parades, riots and even a grade-school bathroom “swirly” tossed in for good measure. Actually, it’s a commercial for a leading brand in Mexico, whose identity isn’t revealed until the final seconds of the riveting minute-long ad.
The copy even touches on issues of intolerance toward others’ religions or sexual orientation, decrying the fact that we wall ourselves off from others—or worse, engage in abuse and discrimination—simply because “someone didn’t want anything to do with someone next door.”
Here’s the ad:
While it’s a captivating ad in general, I think it goes without saying that the timing isn’t a coincidence, and that it’s at least partly intended as a response to Donald’s Trump’s plan to build a wall and have Mexico pay for it:
Something tells me this ad will resonate with consumers. Well done, Aeromexico!