As most of you probably recall, Intercontinental Hotels Group (IHG) ran an interesting and fun promotion over the winter called Priceless Surprises. The idea was that you would earn one game entry each time you stayed at an IHG property, each of which would entitle you to play an online game to earn various prizes. Most of us, of course, used the alternate form of entry where you could mail in an index card instead of actually putting our head in a bed.
And then we pushed the damn button on the elevator. Over. And. Over. And. Over. Again.
I very much enjoyed this promotion, or at least I enjoyed getting a lot of cheap points for myself, my wife, my parents, and Tiffany and her husband. Like most folks, we picked up between 50,000 and 55,000 points per person, which was pretty much as expected.
But there were also some really awesome big prizes available including a million IHG points, a home theater system, some big gift cards, or trips to Paris and New York. Since this was more or less a sweepstakes, IHG and their fulfillment company, Hello World, were committed to providing a list of the winners for the big prizes.
So who won?
May this be the last time you ever see this picture again….
Winner’s List Posted!
At long last, the winners have been announced. They are posted by first name and last initial, along with the city and state. You can access a larger version directly from Hello World, through I’ve listed the winners below for convenience:
Congrats to the big winners! I am both jealous of you all and thankful that I don’t have to pay the tax bill on some of these prizes — the Paris trip was valued at over $23,000! Holy cow.
Interestingly, the one million IHG point package had an approximate retail value of $5,000, meaning that IHG values their points at $0.005 or a half cent each, precisely the same as we do here at OMAAT. How often do Ben and a hotel chain (or airline) publicly agree on the value of their points?
Maybe next year….
Even though nobody on our team cracked the winners board, I’m quite happy with how we did. I know there are a few folks still trying to convince IHG and Hello World to pony up, but for the most part, I think they did a surprisingly good job with this promotion. I hope they run something like it again next winter.
So how many names do you recognize? Certainly we’ve got a few OMAAT readers on the list, right?