Historically Lufthansa hasn’t exactly been known for their ad campaigns. Furthermore, the advertising they have done hasn’t been especially captivating, in my opinion. Most of it doesn’t highlight their actual product, route network, or build an emotional connection. Instead it mostly uses vague slogans like “Nonstop You,” without expanding too much on what that means to them. Here’s an example:
Earlier in the month Lufthansa released a hilarious new ad, which I just saw for the first time. In the ad two guys are rebooked on Lufthansa because their flight was canceled, and it compares their perception of a German airline with the reality of flying Lufthansa. Here’s the brilliant ad:
I love it! It seems others agree, because the ad already has over two million views on YouTube alone.
It reminds me a bit of an ad Lufthansa had a while back trying to capture the Indian market. In it, an older Indian man tells his young grandson about the Germans and what to expect on the plane, and then his grandson thinks they’re on the wrong plane, since the experience doesn’t match what he was told. The tagline is “Lufthansa — More Indian Than You Think.” Here’s that ad, which I really like as well:
What do you make of Lufthansa’s new ad?