Nowadays most of IHG’s promotions are targeted, meaning each member is offered a different version of a promotion based on their stay patterns. Targeted promotions are typically bad for loyal members, while they can be great for members who don’t frequent a hotel chain. That’s because the promotions are typically structured in such a way that they’re trying to get you to increase your patronage, rather than reward you for stays you’d make anyway.
For example, earlier in the year IHG ran the Accelerate promotion, and I was targeted for a great version of it. A single paid stay on a bonus points package rate paid with my IHG Rewards Club Credit Card earned me 45,000 IHG Rewards Club bonus points, more than enough for a free night at a vast majority of IHG properties around the world. That’s incredible.
In April I wrote about IHG’s Share Forever promotion, which is targeted at those with accounts registered in the Americas. For that promotion I can earn up to 72,400 IHG Rewards Club bonus points, though it isn’t structured nearly as generously as the Accelerate offer earlier in the year, so I’ll pass on this promotion.
Anyway, IHG Rewards Club has just opened registration for their latest version of the Accelerate offer, valid for stays between June 1 and August 31, 2016.
The promotion is also targeted, so each member will be eligible for a different version of the offer. However, unlike the Accelerate offer earlier in the year, not everyone will be eligible for this promotion. Anecdotally it actually seems like those eligible for the Share Forever promotion aren’t eligible for the Accelerate promotion.
I don’t understand why IHG is basically running two very similar promotions at the same time, and are targeting different members for them. I guess it’s because the Share Forever promotion is in conjunction with Coca Cola, so they split the cost for the promotion somewhat.
Anyway, be sure you check out whether or not you’re eligible for the summer 2016 Accelerate offer.
I’m not eligible, unfortunately.
Are you eligible for the Accelerate promotion, and if so, what does your offer look like?