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Yesterday I first shared the details of Hilton’s newest promotion, for stays between May 1 and August 31, 2016. The promotion offers double base points on all Hilton stays. It’s worth noting that you can now register for the promotion on the official promo page.
Through this promotion you’re earning an additional 10 HHonors points per dollar spent. All properties are participating in the promotion, and once you register you’re good for the entire promotion period.
This promotion is essentially an extension of the promotion which Hilton has been running between January 1 and April 30, 2016, also offering double base points. I think Hilton deserves credit for running eight months of nonstop promotions, as they don’t have a gap between promotions like other programs do.
I value Hilton points at ~0.4 cents each, so to me this is like an additional return of ~4% on my hotel spend. That’s not a reason to switch a stay to Hilton (at least for someone who’s crunching the numbers), but at the same time it’s probably enough to keep people from switching stays to other hotel groups.
As I’ve said before, Hilton does offer a very good return on everyday spend for hotel stays. If you’re a Diamond member with the Citi® Hilton HHonors™ Reserve Card or American Express Hilton HHonors Surpass Card, you’d earn an average of 40-42 points per dollar spent with Hilton:
- 10 base points per dollar spent
- 5 additional points per dollar spent for choosing Points & Points
- 10 bonus points per dollar spent through this promotion
- 5 bonus points per dollar spent if a Diamond member
- 10-12 points per dollar spent on the Citi® Hilton HHonors™ Reserve Card or American Express Hilton HHonors Surpass Card,
This promotion basically extends the spring promotion which Hilton had, offering double base points on all stays. Hilton HHonors is extremely rewarding for hotel spend to begin with, and this promotion makes it even better. I’d recommend registering for the promotion as soon as possible.