Hilton has just shared the details of their upcoming promotion, which isn’t yet open for registration. Through Hilton’s Unlimited Bonus Promotion, members will earn double base points for all stays between May 1 and August 31, 2016. Here’s what a Hilton representative said about the promotion on FlyerTalk:
I can finally share the good news about our next promotion – the HHonors Unlimited Bonus Promotion! Here’s the deal: registered members receive Double Points for ALL stays from May 1 – August 31, 2016. There are no minimum stays required to start earning, no minimum number of nights in your stay, no restrictions by nights, cities or brands, and no limit on how many Points you can earn. On top of all of that – ALL hotels are participating. In addition to unlimited Bonus Points, we are also excited to continue our ongoing efforts to send members targeted, personalized offers in parallel with this offer.
Details are listed below:
- Double Points on stays from May 1 – August 31, 2016
- Register between April 29 – August 31, 2016
- Note that the registration link is not up and running just yet, but I will share as soon as possible
- All hotels participating, no Point cap max, no minimum night requirement
So there it is – pretty simple – travel as a Hilton HHonors member and earn unlimited Bonus Points! We know our members love earning Double Points, and we hope you enjoy this rich and uncomplicated offer through the summer.
It’s great that all hotels are participating, as that’s still something that’s fairly new for Hilton HHonors. In the past they’d have huge lists of excluded hotels, which sort of undermined the concept of being loyal to a hotel chain, when so many of the individual hotels aren’t “loyal” to you. Since last year Hilton’s global promotions have been valid at all hotels, which is fantastic.
As far as the quality of the promotion goes, it’s virtually identical to the promotion which Hilton is running through April 30, called Double Your HHonors.
You ordinarily earn 10 HHonors base points per dollar spent at Hilton hotels. That means through this promotion you earn an additional 10 HHonors points per dollar spent. I value HHonors points at ~0.4 cents each, so that’s like an incremental return of ~4% on Hilton stays.
This is basically the same promotion Hilton has been running this spring. I’m just happy to see them offering promotions at all their properties, rather than having a bunch excluded ones. To me the extra 10 points per dollar translates to an incremental return of 4%. Hilton has pretty good earnings rates at their hotels to begin with, though this promotion in and of itself isn’t a reason to switch business to Hilton, in my opinion.
If you can stay 25 nights during the promotion period, I still think Hyatt’s promotion is the best this summer.
I’ll post again once the link goes live to register for the Hilton promotion.
What do you make of Hilton’s Unlimited Bonus Promotion?