Daily Getaways is back this year, which is a five week promotion intended to support US tourism. It offers opportunities to purchase discounted hotel points and travel packages.
I’ve shared my initial thoughts on the packages for sale, including the offers for weeks one and two, and then separately the offers for weeks three, four, and five. Daily Getaways packages go on sale at 1PM ET every weekday, and the more popular packages sell out very quickly, so you’ll want to be fast, if interested.
Should you buy Hilton HHonors points for 0.5 cents each?
In a few hours Hilton will be selling three types of HHonors points packages, as follows:
- 100,000 Hilton HHonors points for $500 (160 packages available)
- 150,000 Hilton HHonors points for $750 (200 packages available)
- 250,000 Hilton HHonors points for $1,250 (200 packages available)
As you can see, there are a total of 560 packages available. Each HHonors members can purchase one of each package, meaning each member could in theory purchase up to 500,000 points, if they so desired.
As a point of comparison, Hilton does occasionally have promotions where you can purchase points at a discount from them directly. When they do, the highest the bonus gets is 100%, which would translate to 0.5 cents per point. But that’s a rare promotion, and a much more standard bonus promotion would be for a 60-80% bonus.
So this is as cheap as you’ll be able to buy Hilton points. Personally I value Hilton points at ~0.4 cents each, so this is more than I value them. That being said, the great thing about non-revenue based points currencies is that we can often get outsized value from them.
As a reminder, Hilton has award categories (as you can see there’s quite a bit of variance in each category — HHonors is the closest to being a revenue based hotel program), as follows:
For example, the DoubleTree Beijing is a Category 2 property, meaning a free night redemption costs 10,000 points per night. If you’re buying points that translates to $50 per night, while a paid rate would be $100+.
Even on the other end of the spectrum there’s value to be had. For example, the Conrad Maldives is $1,000+ per night in peak season, while a redemption is 95,000 points per night. At a rate of 0.5 cents per point, that’s like paying $475 for a night there.
To take it a step further, if you stay five nights on points then the fifth night is free, lowering the average nightly cost to 76,000 points. Furthermore, the above cash rates don’t include the 10% service charge and 12% tax, which don’t apply if you’re redeeming points.
To do a direct comparison, if you booked the cheapest advance purchase rate for five nights, here’s the cost:
Or you could pay a total of 380,000 points, which at half a cent each, would cost you $1,900 for the five night stay, or $380 per night.
Given that Hilton jacked up the rate of premium redemptions a few years back I never really considered the value of buying Hilton points for these types of redemptions. But there’s value to be had, in my opinion.
Everyone values points differently, and there will be people who find this to be worthwhile. I’ve typically thought of purchasing Hilton points in terms of lower end redemptions, but as I came up with the above example, I’m almost tempted to buy them. For a five night stay you’d pay an average of 76,000 points per night for your stay at the Conrad Maldives, which is $380 per night. Best of all, that rate isn’t subject to the 22% service charge and tax.
Now the catch is that Hilton doesn’t have many aspirational properties, so the Conrad Maldives in peak season is one of the few cases where you’d come out that far ahead.
Do you plan on purchasing Hilton points for 0.5 cents each?