JetBlue Giving Away Free Tickets Following Virgin America Takeover News

The biggest airline industry news of the week is that Alaska Airlines will be taking over Virgin America in a $2.6 billion deal, which is pretty incredible.

Alaska-Virgin-America-Merger

The more this unfolds, the clearer it is that Alaska’s primary intention was to prevent JetBlue from buying Virgin America. JetBlue is strong on the East Coast while Virgin America is strong on the West Coast, so understandably Alaska was afraid of the implications of JetBlue being dominant on both coasts.

As a result, there was a bidding war between Alaska and JetBlue, and Alaska ended up being willing to overpay by more winning.

I suppose as a response to this takeover announcement, JetBlue is running a promotion targeted at Virgin America flyers, where they’re “Calling All JetBlue Virgins.”

JetBlue is giving away 500 tickets to residents of California or New York who have never flown JetBlue before.

JetBlue-Virgin-2

Here are the details:

Hey, JetBlue virgins in NY and CA! You may not know us, but we know you’ll love us. In fact, we’re so confident it’ll be love at first flight that we’re giving away 500 roundtrip flights to those who have never flown us before! Enter now for your chance to win roundtrip travel to one of our select destinations on JetBlue.

Why do customers love JetBlue? Glad you asked!

  • Flights to more than 95 great destinations
  • Award-winning customer service
  • Unlimited brand-name snacks and drinks
  • Free inflight entertainment – including Fly-Fi®!
  • Lots of legroom
  • Fully lie-flat seats in Mint – our refreshing take on premium travel!

*Valid for travel between New York (JFK), San Francisco (SFO), Long Beach (LGB), Los Angeles (LAX) or Las Vegas (LAS).

To enter, simply fill out the form with your name, email address, phone number, and state of residence by 11:59PM ET on Wednesday, April 13, 2016.

Here are the full terms of the promotion:

NO PURCHASE NECESSARY. Sweepstakes starts on or about 5:00 PM ET on 4/6/16 and ends at 11:59 PM ET on 4/13/16. Sweepstakes open to legal residents of New York and California who are 18 years of age or older and have never traveled on a JetBlue Airways flight at the time of entry. Five Hundred (500) prizes, each valued at $299 will be awarded. Total Approximate Retail Value of all prizes: $149,500. Odds of winning depend upon the number of eligible entries received. Void outside of California, New York and where prohibited. See Official Rules for complete details. Sponsor: JetBlue Airways Corporation. All rights reserved

Since I’m sure someone will ask, I don’t see anything in the terms about how they determine if someone has flown JetBlue before. Of course you should follow the rules of the promotion, but they also don’t seem to specify in the terms how that will be enforced.

Bottom line

This is a creative promotion on JetBlue’s part, and I suspect the first of much rivalry we see between the three (soon to be two) carriers. I’m very curious to see how JetBlue responds to this merger, and if they try to expand their west coast presence even without a Virgin America takeover.

As far as this promotion goes, though, I really do have to wonder how many residents of California and New York who are tech savvy enough to see this promotion haven’t yet flown on JetBlue.

So, is there anyone out there who’s eligible to take part in this contest?

(Tip of the hat to Michael W Travels)

Comments

  1. I’ve never flown JetBlue, but I live in Fort Worth, the home of American Airlines, so I guess I’m not their target audience.

  2. Well enough to be blogging. I am curious though what it takes to get out of a flight if feeling unwell.

  3. I’m sure alaska and the other airlines could really care less about JetBlue on the west coast. Without a west coast network outside of long beach why would Cali based FF consider Jetblue?. The Merger blocked any chance of Jetblue being effective (which is one of the reasons alaska paid so much)

  4. WOW! Another… Oh, never mind.

    Lucky, I live in NY and have never flown Jet Blue. Pretty sure there are lots of us.

  5. Why wouldn’t they add New Jersey to the list of states, lots of NJ’ians fly from JFK too, infact Virgin and Jet Blue flies from EWR as well

  6. Skizzy, LOL! I was thinking in my head “You know Susan, it’s not required to comment on EVERY post”

  7. Um, is it just me, or is anyone else a bit ticked that loyal JetBlue fliers don’t get a shot at this deal?

  8. I assume they can trivially see if you’ve flown before just by using your name and date of birth.

  9. Great! JetBlue offers one more promotion/decision that ignores the folks in flyover country.

    Yep, my heart is still in Manhattan, utterly, but I have had to live as best I can once I left the enchanted isle.

    In Albuquerque we have both JetBlue and Alaska. Each has one flight a day. JetBlue offers a single nonstop from JFK leaving late afternoon. It wasn’t bad, but I still wonder what the excitement is about around JetBlue. I paid extra for genuinely decent legroom. To JFK the flight leaves here about midnight and arrives in JFK at 5-5:30 AM. No thanks. That’s my idea of a kind of hell. I would never take JetBlue to connect to any of their eastern US flights because that one flight is so gawdawful. And, how often in a lifetime does anyone get to fly one-way from JFK? The sole Alaska flight is to Seattle, once a day leaving late afternoon, flying back here later still.
    80% of all flights in and out of Albuquerque’s Sunport are on Southwest. Prices climb steadily among them all. I think some variation of this is true for most of the US not on the East or West coasts. It all adds up to a miserable — and expensive — beginning or ending to all international trips and most domestic flights. Heaven knows I travel less.

  10. Got email today. Looks like I am one of the winners.

    Dear Potential Winner,

    As the organization responsible for certifying the winners of the Calling All JetBlue Virgins Sweepstakes, we are pleased to inform you that your entry has been selected as a potential Prize Winner, subject to verification.

    The Prize consists of one (1) JetBlue Travel Certificate valid for the base fare of a non-stop, round-trip JetBlue flight (excluding taxes and fees) JetBlue Travel Certificate valid for the base fare of a roundtrip JetBlue flight between New York, NY (JFK) and San Francisco, CA (SFO), Long Beach, CA (LGB), Los Angeles, CA (LAX) or Las Vegas, NV (LAS). The approximate retail value (“ARV”) of each prize is $299.

    To qualify for and claim the prize, the attached Prize Verification Form must be completed and returned to our offices by no later than 5PM EST on May 9, 2016. Please return the completed Form via FAX to 516-334-7798 OR email to Ccrespo@centra360.com

    Once we receive your Form and verify your eligibility under the Official Rules, we will then certify you as a Prize Winner. If we do not receive your completed Form by the above deadline, you will forfeit your prize. If you have any questions, please feel free to contact us.

    We look forward to hearing from you soon!

    JetBlue Sweepstakes Administrator

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