Why You Might Want To Apply For SPG Amex(es) Today…

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The biggest ever sign-up bonuses on the Starwood Preferred Guest® Credit Card from American Express and Starwood Preferred Guest® Business Credit Card from American Express are back.

Both the SPG Personal Amex and SPG Business Amex are offering sign-up bonuses of up to 35,000 Starpoints upon completing minimum spend, with the card’s $95 annual fee waived for the first year.

I value Starpoints at ~2.2 cents each, meaning 35,000 Starpoints are worth $770 to me. Starpoints are so valuable thanks to how versatile they are, including the ability to convert them into airline miles, redeem them for Nights & Flights packages, and redeem them for free night hotel stays.

62,500 one way using AAdvantage miles
Convert Starpoints into Alaska miles, for redemptions in Cathay Pacific first class

You can even get the sign-up bonus on both the SPG Personal Amex and SPG Business Amex, which gets you a total of 70,000 Starpoints upon completing minimum spend, which I value at $1,540. Anecdotally Amex business cards are fairly easy to get approved for — Ford just managed to pick one up for his business, which he’s in the early stages of launching. In other words, you have a good shot of getting approved as a sole proprietorship with limited business history and income.

Anyway, if you’re hoping to pick up both the personal and business versions of the card, I’d recommend trying to apply for both today.

St-Regis-Abu-Dhabi
St. Regis Abu Dhabi

Why? While you can apply for both cards on the same day, often one application will be delayed, since Amex typically won’t approve you for two cards on the same day. Based on reader reports, it seems like most of the time second applications are being put on a 4-5 day hold before being processed.

I’d do everything in my power to be approved for the card by March 30, and not just apply. Technically the applications say that your application needs to be received by March 30, though I’m not sure how an application on hold plays into that, and whether it’s considered “received” if you submit two applications in a day, or only after the holding period is over.

Bottom line

The sign-up bonuses on the SPG Personal Amex and SPG Business Amex cards are the best we’ve ever seen. If you don’t have either/both cards, you’re leaving 35,000-70,000 Starpoints (which I value at $770-1,540) on the table.

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Comments

  1. I’m curious, what is the application process for an S-Corp? I already operate a start-up (early stages) that is an S-Corp, but wondering how would they check my score if all I put down is the EIN? I don’t want to fuss around with an official form to figure out.

  2. Damn, I turn 18 in May. I wish there was a way to sign up early so that I could be approved before the promotion ends and then get the card on my 18th birthday.

  3. Hi lucky thanks for the word up on alaska airlines and its ffp.
    Just did a quick comparison against aa ffp and buying points and alaskan airlines is by far the superior program for premium travel
    Im excited

  4. I had the card a of years ago. Can I still get the sign up bonus? I thought Amex brought in new once per lifetime for getting the credit cards.

  5. Wow, we’ve had this card thrown in our faces a lot over the last week. The real reason why we need this card today more than ever is so that Lucky can pay his bills this month clearly

  6. @eugine – what’s an S-Corp?

    And can you get an Amex bonus twice? I’ve had an Amex bonus already a few years ago so I was just wondering

    Thanks

  7. @Lucky continues to be thoroughly confused: “I value Starpoints at ~2.2 cents each, meaning 35,000 Starpoints are worth $770 to me” and then again “You can even get the sign-up bonus on both the SPG Personal Amex and SPG Business Amex, which gets you a total of 70,000 Starpoints upon completing minimum spend, which I value at $1,540.”

    You need to stop making such statements because it is clear that you are confused. Starpoints are worth on average 2.2 cents when they are REDEEMED. Their monetary value is much higher when they are EARNED. You will never earn 35K starpoints by spending just $770 or 70K by spending $1,570. If there is such a deal anywhere I will switch my allegiance to SPG (r.i.p)!

    What you can say and be on more solid ground is that, barring any devaluation, the 35K starpoints sign up bonus would be worth ~$774 WHEN THEY ARE REDEEMED. When they EARNED their monetary value is much much higher and this should make intuitive sense because the monetary value of loyalty points is always much much higher when they are earned than they are redeemed….

    I will not hold my breath that one day you’ll get this right considering the clear lack of effort to try get it right….

    G’day.

  8. @DCS Are you saying that Lucky should be factoring in future (as yet unannounced) program changes by SPG in his valuation? Seems like a pretty hard thing to do. The points will deposit in 3 months, so it’s not as if we’re talking about long time scales. If you’re worried about SPG devaluing their points, go on a starpoint-spending spree as soon as you get the bonus.

  9. DCS is such a cunt. Dude, you always come here with your “redeemed” value nonsense and the entire thread laughs at you. Go back to rock you live under. You can sit there and brag to the other creatures about all your Hilton upgrades and how you are the only true expert on points and travel.

    Seriously man, you are legendary here for acting like a pompous tool. Thanks for staying consistent.

  10. If their is merit in what DCS is saying then he’s not a cunt but rather an intelligent guy who has an understanding of ffp and its monetary value. So leave the cunt alone and let him have his say just like the pathetic souls who want to put him down.
    Enough.

  11. DCS doesn’t actually post anything on Hilton – he solely exists to take down SPG, which is laughable as it’s generally acknowledged as having the best hotel loyalty program. He has Program Envy, it’s quite obvious.

    He talks to himself in an echo chamber, as you just don’t see much HH support out there. Realize folks, he carries a glossy copy of the HH upgrade T&Cs with him so he can bully FDCs into giving him suites when he travels. That tells you everything you need to know about him.

  12. Not a C***, just confused, I think. I’m pretty sure Lucky and TPG make well clear how they come up with their valuations…. I don’t see how anyone can come up with valuations based on earning though– worth more when they are earned? No way. You’re not even giving any math to prove your point. If you earn 100 bucks an hour vs a buck an hour, the value is the same if all you’re doing is wiping your ass with the cash.

  13. @ DCS — “You will never earn 35K starpoints by spending just $770 or 70K by spending $1,570. If there is such a deal anywhere I will switch my allegiance to SPG (r.i.p)!”

    Of course there is such a value! I pay my taxes with the SPG Amex, and that costs me less than two cents per point.

    So you’re now an SPG loyalist?!?!?

  14. I still think DCS is some invented online persona to push Hilton. He trolls all the Boarding Area blogs and insults and demeans anyone who dares disagree.

  15. @tutti fruits – Any merit in DCS’s comments is lost in his arrogance and belittling of anyone who doesn’t think like he does.

  16. Got approved for the Business card today…. will apply for the personal one in a couple of days..

    Thanks Lucky!

  17. Does AMEX limit the number of personal (or business) card one may hold?
    And can you get the spg bonus again if you got it many years ago?

  18. @ Robin — The limit isn’t with how many cards are personal vs. business, but rather you can have a maximum of four charge cards and four credit cards.

  19. If you have other brands of AE can you still qualify for this due to there once in a lifetame rule?

  20. @Lucky — There you go! You made my point precisely!!! But I do pay my taxes — when I do owe — with other credit cards (e.g., after I got the Chase Hyatt visa I used it to pay my taxes and cover the required minimum spend at the same time.) It means that given the other limitations of starpoints, being able to use the SPG AMEX card, which I have, once a year to pay my taxes isn’t enough to make me one of their loyalists, especially since the currency may not even be around much longer.

    But the basic point is that the earn and redemption “values” of loyalty points should not be conflated as you have done again and again. Those who make large purchases (frequent Starwood hotel guests, small business owners, entrepreneurs) may get significant values out of the SPG AMEX/starpoints combo. Regular Joes, not so much…

    G’day!

  21. @Brad — That is not at all what I am saying. I am saying that @Lucky should not keep using his estimate of the REDEMPTION value of startpoints to figure out their monetary value on the EARN side. The best he can do is to state explicitly that the monetary values that he constantly estimates for various point offers would be what the points would be worth when they are REDEEMED (he does not even have to figure in any announced programmatic changes but they are definitely a consideration). The EARN value of point offers is whatever one would have to do to earn the same points another way, which is usually much higher than when the same number of points is redeemed.

  22. @Kieran — Would “cunt” be the most intelligent thing that you can say or is there just a big empty space between those ears of yours. Puerile name-calling in a public forum says more about the name-caller than his/her target. I thought I’d let you know that since with a huge empty space between the ears it might not have dawned on you.

    Goodbye!

  23. @Joe — Not a C***, just confused, I think. I’m pretty sure Lucky and TPG make well clear how they come up with their valuation.

    Speaking of being confused, have you looked in the mirror lately?

    There is no mystery about how @Lucky or TPG come up with their estimates of the value of loyalty points. It is the AVERAGE of the cost of a room in hard cash divided by the cost of the same room in points; add in some subjectivity, stir (do not shake), et voilà, you have your estimate. I am not disputing that the estimate is in the right ballpark because someone over at MilePoint had painstakingly plotted the ratio of (costs of rooms in $$ to their corresponding costs in starpoints) vs. hotel categories and even visually one could tell that an average value of around 2 cpp was fine. In fact, one achieves much higher values at lower category hotels (more than 3 cpp) than one does at the very high end (less than 2 cpp), which was the poster’s basic point.

    What I addressed here had nothing to do with that estimated value (BTW, at least TPG does recognize that his values of points are REDEMPTION values — at least, he did state that when someone else had beaten me to it and called him on it).

    Now, who is confused again?

    G’day!

  24. @DCS – “Would “cunt” be the most intelligent thing that you can say or is there just a big empty space between those ears of yours. Puerile name-calling in a public forum says more about the name-caller than his/her target. I thought I’d let you know that since with a huge empty space between the ears it might not have dawned on you.”

    Your first and third sentences cancel out your second. Kind of ironic that you’re calling people out for the same kind of behavior that you engage in,

  25. @Brian – it’s clear DCS is off his meds again, best not to engage him.

    He exists solely to rail on SPG (quite ineffectively, that’s clear), but of course he never defends his crap program in the Hilton threads. Quite amusing. Any program where decent mid-tier status can be bought with a sub-$100 credit card shows you just how much it’s worth. Same goes where 80% of the properties globally are low-end/budget offerings.

  26. If you get both a personal and business spg card – can the points both go to the same spg loyalty account?

  27. @Brian L. — Do you know what reductio ad absurdum is? Look it up before you try to find a contradiction where there isn’t any.

  28. @UA-NYC sez for the 100th time: “He exists solely to rail on SPG (quite ineffectively, that’s clear), but of course he never defends his crap program in the Hilton threads.”

    Speaking of being off meds, it seems like you’ve been off yours for a while now because the psychopathology is clear: OCD.

    G’day.

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