Starbucks Introducing A Chase Prepaid Card

Airline frequent flyer programs aren’t the only ones going revenue based. A few weeks back we learned that My Starbucks Rewards is also going revenue based as of April 2016.

Starbucks-Rewards-Changes

Presently Starbucks offers members rewards based on the number of transactions they make, rather than how much they spend. In other words, an order for a small cup of coffee accrues the same rewards as an order for a dozen venti frappuccinos.

My-Starbucks-Rewards-Changes

Under the new system:

  • You earn 2 stars per $1 spent (rather than one star per transaction)
  • Gold status requires 300 stars (rather than 30 stars)
  • You need 125 stars for a reward (rather than 12 stars)

In other words, you need to spend $150 to earn Gold status, and you need to spend $62.50 to get a reward. If your average receipt at Starbucks is more than ~$5.21, you’ll come out ahead under the new system.

While perhaps not directly linked, it seems like Starbucks is doing quite a bit to innovate the payment side of things.

Starbucks has just announced that they’ll be introducing a prepaid debit card later this year, which will be issued in conjunction with Chase. Per PaymentsSource:

Starbucks is prepared to launch a new Starbucks Rewards Prepaid Card with partner JPMorgan Chase, further strengthening its ongoing relationship with the bank.

The new card will be available to Starbucks customers at the end of this year, Kevin Johnson, the coffee chain’s president and chief operating officer, told attendees at the company’s March 23 shareholder meeting.

The reloadable prepaid card will allow customers to earn “stars” for all card purchases made anywhere Visa cards are accepted to apply toward Starbucks purchases.

It’ll be interesting to see what this looks like in practice, given that the prepaid card will also offer Starbucks’ rewards currency, “stars.” I assume it’ll offer fewer stars for everyday purchases than for Starbucks purchases, especially since Chase and Starbucks have limited ability to monetize this product (because merchant fees are capped on prepaid cards).

Regardless of the details, this isn’t a card I’d use for everyday spend, but there are definitely some circumstances under which it could make sense to use the card. For example, you can pay your taxes by debit card for a flat fee of as little as $2.50, so if you get anything in the way of rewards with a prepaid Starbucks card, that’s better than nothing.

For Starbucks it seems like this is just the beginning of them dabbling in this industry:

“This new model is just the beginning of Starbucks opening up its digital ecosystem as well as extending its payment platform,” Johnson said.

It’s surprising that Starbucks doesn’t have a co-branded credit card, given how popular they are. All kinds of other major businesses, from airlines to warehouse stores to high-end retailers have credit cards, so why shouldn’t Starbucks? I’m guessing that’s what’s coming next.

Bottom line

It’s exciting to see Starbucks partnering with Chase, and the potential this partnership holds. I’m guessing a prepaid card is just the beginning. There aren’t many prepaid cards out there which offer lucrative rewards, though it sounds like this one will offer something.

Long term it’ll be interesting to see if Starbucks introduces a co-branded credit card. While I doubt it will be all that rewarding for savvy consumers, I imagine it would have wide appeal.

What do you think of the new Starbucks prepaid card, and what do you expect the rewards structure to be like?

Comments

  1. What’s interesting is that Starbucks did in fact have a cobranded credit card issued by Chase (I think it was called something like the Starbucks Duetto Card) that functioned both as a regular credit card as well as a prepaid gift card. Rewards earned would be automatically deposited as gift card credit. It was discontinued sometime around the time that Starbucks launched its rewards program, I believe.

  2. Do we know yet how purchases that are not whole dollar amounts will be treated under the new system?

    Is everything over the whole dollar amount just lost spend? Or do they keep track so that two separate $3.50 purchases will ultimately net 14 stars?

  3. You have hit rock bottom reviewing a loyalty scheme for Starbucks! Nothing more to be said really.

  4. I don’t see how this is not a interesting development. A lot of this aspirational travel for average joe is funded with credit card bonuses. Credit card issuers are becoming more limited, so if you can only sign up for a card here and there going forward, but may want to get the higher bonus (with attached high spend requirement). However, the traditional methods of MS that people have used are being closed off. This sounds like a possible new method, with a potential side benefit of generating Starbucks status and rewards. Even if you cannot load via a CC, examples like tax-paying can be worth it to some.

    Meet min spend on card to get your Thankyou/Ult Reward/[entry program] points, finding ways to generate value on otherwise non-point payments, save $ on coffees and whatever food they serve at Starbucks. Even if you don’t visit Starbucks often (I won’t go pay $3 for a daily black coffee), that can be $ saved.

  5. If you can load the Starbucks prepaid card using a credit card or Visa gift card for free, then that would be amazing.

  6. What do you think of the new Starbucks prepaid card, and what do you expect the rewards structure to be like?

    I love that Starbucks will have this prepaid card. Wish it was with Wells Fargo. I expect the rewards structure to be :

    – linked to consumers existing
    Starbucks account

    – Obtain rewards with international
    purchases

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