Hyatt Gold Passport has been pretty quiet when it comes to promotions this year, as they haven’t had a single global promotion.
As a matter of fact, the last major promotion Hyatt had was last summer, entitled “Sweet Dreams… Sweet Rewards.” That promotion ran from June 1 through September 30, 2015.
In other words, we’re coming up on six months without a major promotion from Hyatt Gold Passport. If I’m being honest, I can’t really blame Hyatt. Back in the day we saw some really generous promotions from various hotel chains with actually drove business to them, though lately they all seem sort of lackluster.
The way I’ve summed up most of the promotions we’ve seen lately is that “if you’re going to stay with [hotel chain] anyway, then by all means take advantage of the promotion, but it’s not a reason to switch your business to them.” At that point promotions simply become an expense without generating much marginal business.
I’m not going to switch which hotel I stay at over a small sum of points which are worth $5-10. Give me something more substantial, though, and I’ll radically change my behavior.
With that in mind, reader Sanjay passed on what looks like Hyatt’s next global promotion, entitled “Stay More Play More.” This promotion will be valid for stays between April 1 and June 30, 2016, and offers up to 75,000 bonus points. Registration for the promotion is expected to open on April 1.
Best I can tell, this promotion will be publicly available, unlike Hyatt’s other promotions the past couple of years, which have mostly been targeted, with different members receiving different versions of the offer.
The cumulative rewards structure for Hyatt’s “Stay More Play More” promotion is as follows:
- Earn 5,000 bonus points after 5 nights
- Earn 15,000 bonus points after 10 nights
- Earn 30,000 bonus points after 15 nights
- Earn 50,000 bonus points after 20 nights
- Earn 75,000 bonus points after 25 nights
If you max out the promotion you earn 75,000 bonus points after 25 nights, which is 3,000 bonus points per night. I value Hyatt points at ~1.5 cents each, so to me that’s like a return of ~$45 per night. That’s a really compelling return, especially since all Hyatt hotels participate in all global promotions. So this kind of promotion would most definitely cause me to shift a lot of second quarter stays to Hyatt.
The above comes from an unofficial source, though does seem to be Hyatt’s second quarter 2016 promotion. If that’s in fact the case, I’m sure it will be announced shortly. I’d welcome this promotion, as earning an average of up to 3,000 Hyatt points per night is a fantastic reward.
What do you think of Hyatt’s potential Stay More Play More promotion?